How I wrote it
Fergal Byrne introduces you to some celebrated fundraising copywriters, who will reveal the thoughts behind their successful fundraising communications. They share what makes a great fundraising letter, what rules you should follow and which not– and they don’t always agree.
How I wrote it - Mal Warwick on his letter for the Union of Concerned Scientists
by Fergal Byrne
A new interview from Fergal Byrne gives a fascinating insight into a master fundraiser at work: Mal Warwick. In it he describes how he wrote the letter that, in one form or another, was used to recruit new supporters for the Union of Concerned Scientists in the USA over many years.
(Comments: 0)
How I wrote it - Alan Sharpe’s War Child fundraising letter.
by Fergal Byrne
In this, the sixth of a series of interviews with leading fundraising writers, Alan Sharpe talks with Fergal Byrne about a fundraising letter written for Canadian charity War Child in 2011. During the conversation, Alan reveals the thinking that went into his letter and what really matters in making a letter a success.
(Comments: 0)
How I wrote it – the Salvation Army UK’s first large-scale cold mailing
by Fergal Byrne
In this, the fifth of a series of interviews with leading fundraising writers, Pauline Lockier talks to Fergal Byrne about a fundraising appeal letter written for the Salvation Army in 1990 which subsequently became their control for eight years. In this conversation Pauline tells Fergal how she wrote the letter and what really matters in making sure this kind of letter is a success.
(Comments: 1)
How I wrote it – the Starlight Children’s Foundation emergency appeal
by Fergal Byrne
In this, the fourth of a series of interviews with leading fundraising writers, Sean Triner talks with Fergal Byrne about a fundraising appeal letter he wrote on spec for the Starlight Children’s Foundation, Australia, in 2009. In this conversation Sean tells Fergal how he wrote the letter and what really matters in making sure this kind of letter is a success.
(Comments: 5)
How I wrote it – the ActionAid iguana letter
by Fergal Byrne
In the third of SOFII’s new series of interviews with leading fundraising writers, Aline Reed, creative director at Bluefrog in London, talks to Fergal Byrne about a fundraising appeal letter that she wrote in 2005 for ActionAid, as part of their long-running mid-value donor programme. Here, Aline explains her approach to writing stories that move donors to action and takes us step by step through the letter.
(Comments: 2)
How I wrote it – the classic Amnesty press ads
by Indra Sinha
In this eight-minute video, legendary copywriter and author Indra Sinha reflects on the thinking behind some of the most poignant and affecting fundraising advertisements of all time. There are pearls of wisdom here for every enthusiastic communicator.
(Comments: 3)
How I wrote it – the Make-A-Wish Foundation’s prospect letter.
by Fergal Byrne
In the second of a series of interviews with leading fundraising writers, Harvey McKinnon talks with Fergal Byrne about a fundraising letter he wrote for the Make-A-Wish Foundation, Canada, in 2002. In this conversation Harvey tells how he wrote this letter and expands on his approach, paying special attention to the art and craft of writing and telling fundraising stories.
(Comments: 0)
How I wrote it – the Sharp HospiceCare conversion letter
by Fergal Byrne
In the first of a new SOFII series of interviews with leading fundraising writers, Fergal Byrne talks to Tom Ahern about a letter he wrote in 2002 for Sharp HospiceCare. Here Tom tells Fergal how he wrote this letter, explains his approach and takes us through the letter step by step.
(Comments: 2)
Exhibit search
