The fundraiser’s toolkit
You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolkit that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.
Is your logo effective? Tips to evaluate your visual identity
by Julia Reich
As principal of Julia Reich Design, Julia knows all that’s worth knowing about brand strategy, graphic and web design. For the second part of our fundraiser’s toolkit she’s back with tips on how to make sure your logo is representing your charity the best way it can.
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SOFII blog: getting along – conflicts among staff.
by Kirsten Bullock
Fundraisers are the most important people in a charity. No? SOFII blogger Kirsten Bullock explores this commonly held belief and identifies other areas of conflict between fundraising staff and, well, just about everyone else in the organisation who’s not a fundraiser. She suggests several remedies that could help you build stronger, more effective collaborative relationships.
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SOFII blog revisited: how to be a fundraising hedgehog
by Damian O’Broin
We first published this blog on SOFII earlier in the year. We’re not only reproducing it here because we love the title, but also because the answer to the three challenging questions Damian O’Broin poses will be an important tool for the future of fundraising for your charity. And when you’ve found the one thing that can answer all three then you’ve got yourself a hedgehog. So now you just need to read Damian’s blog to find out what to do with it...
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Graphic design style guide with examples
by Julia Reich
Ever wondered which logo you’re supposed to use from the many, ever-so slightly different versions saved on your database? Ever wondered if it really matters? It does; and design consultant Julia Reich is here to tell you why.
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What’s in a phone script?
by Joe White
Veteran telephone fundraising specialist, Joe White, critiques three real examples of phone scripts. With as many as 70 per cent of calls ending in failure to secure further commitment, you need to know what you should be doing to increase your chances of success.
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A creative brief for fundraisers: why it matters, and how it can help you raise more money
by Lisa Sargent
This creative brief comes courtesy of Lisa Sargent, principal at Sargent Communications, LLC in the USA.
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Make an elevator speech that works
by Tom Ahern
Fundraising and communications professional, Tom Ahern, explains the technique he uses to get fundraisers really thinking about the essence of their pitch.
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Eleven tips to run a really good creative ideas session.
by Lucy Gower
Lucy Gower from the NSPCC, gives you the low-down on how, with a little effort and planning, you can ensure that your creative sessions are truly inspirational.
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