The SOFII History Project
Welcome to the SOFII history project. An illustrated journey through fundraising's history with commentary by Mark Phillips especially for SOFII users.
Lessons for fundraisers from yesterday’s cigarette advertising: instructive campaign images from the 1930s, 40s and 50s
This article has been on SOFII for some time, but I have a feeling we didn’t actually tell anyone. We hang our heads in shame and urge you to check out some astonishing cigarette adverts – and what campaigners and fundraisers can learn from them.
Recounting a mildly bizarre but uplifting encounter that was to involve not one, but two, popular fast-food snacks, Derek Humphries reminds us of the simple but firm foundations every truly compelling fundraising should be built on.
Moses Maimonides, Jewish philosopher and scholar, and his famous Eight Levels of Giving.
In this new addition to the SOFII history project we look at the early beginnings of charity. We uncover the origin of the word ‘philanthropy’ and how the philosophy of philanthropy permeated the lives of ancient Egyptians, Greeks and Romans on every level of their daily lives.
The SOFII history project: The Salvation Army’s innovative fundraising from a century ago – and a lesson in how to say thank you properly
With close to 150 years of fundraising history, The Salvation Army’s archive is a gift that keeps on giving. In this new piece we track one campaign across two centuries and see that whilst each new generation likes to think they’ve reinvented the fundraising wheel, there’s not much that fundraisers in the 1860’s hadn’t thought of first.
In his first post Mark examines a letter written by legendary copywriter and the ‘father of advertising’, David Ogilvy. In this letter he impressively demonstrates how to build an effective relationship between the reader and the cause and uses an unusual delivery mechanism…a train.