Welcome | New user guide | Contact SOFII

My favourite ads.

Here at SOFII, we are always looking for new examples of innovation, creativity and great storytelling – and they don’t just have to come from the charity sector. In this showcase, you’ll find some brilliant advertisements that have inspired, amused and surprised the public – something that we should be doing with our donors on a regular basis. Everybody has their own favourite adverts – why not tell us yours?

I like to MO-ve it funny dance, Movember testicular cancer awareness

Latest addition to our favourite ads feature is from the Everyman campaign. It’s fun, clever and grabs attention to a serious, sensitive subject.

My favourite ads.

(Comments: 1)

Cinema stunt by Carlsberg

We don’t want to encourage bad behaviour but this ad is funny and in a simple way shows how we shouldn’t be too ready to jump to conclusions. Is there a lesson for fundraisers here too?

My favourite ads.

(Comments: 0)

My favourite TV ads

by Frances Hurst

This month, Frances Hurst, co-founder of Birdsong Charity Consulting, has chosen her top adverts…all from the 1980’s.

My favourite ads.

(Comments: 0)

My top 10 TV ads.

by Elly Woolston

In this showcase, you will find adverts that have inspired, amused and engaged the public… which is something we should all be doing to our donors on a regular basis. Take a look and see what fundraising lessons you could learn.

My favourite ads.

(Comments: 1)

SUPER SEARCH

Quickly sift through 318 Exhibits to find just those you want.
/>> Exhibit search

Type of Charity

Country of origin

Or sift through 265 Articles to find just those you want.
/>> Article search

Thank you

For the creation of the SOFII
website

SUBMIT YOUR EXHIBIT

Be a part of the excitement and contribute your work.

The great American tradition that is Girl Scout cookies is described by Ruthellen Rubin in Tossing your cookies: grassroots fundraising at its best, on SOFII.

Thank you

SOFII gratefully acknowledges the generous and catalytic support of the Joffe Foundation, UK, which has made possible SOFII's growth and development to date.

'My Trust is delighted with its investment in SOFII. We are very pleased that we have been able to be of assistance in the launch of this important initiative.'
Lord Joel Joffe.

About SOFII

SOFII is supervised by The SOFII Foundation, a registered charity in the UK, No 1124743.

SOFII’s development director is Sue Kershaw. She can be reached at sue@sofii.org

'We love SOFII. Next year we hope to help again.'
Lynne, HMA, Vancouver.

Get in touch

Once you have registered you will automatically be kept up to date with how SOFII develops. For any other queries please visit our contact page.

Site design by Agents of Good Site development and hosting by Open Web Group

While SOFII retains copyright over all its content, registered users of SOFII have our permission to legally download any of the articles and exhibits on www.sofii.org for their own personal use. They may not however reproduce or publish any of the content on this site in any form, electronic or otherwise, without prior consent of the the SOFII Foundation. This consent will not be unreasonably withheld.