Lucy’s voice of innophoria
Welcome to the special world of Lucy. In her monthly column for SOFII, Lucy Innophoria will be commenting on the latest fundraising techniques and innovations from all over the world.

‘Transcending space’ with Innophoria's social sector clients
In Lucy’s sixth blog for SOFII, she transports us to the future, a future where we can give the donor a virtual experience of our work which shows exactly what their money has achieved.
Interactive fundraising
In her fifth blog for SOFII, Lucy asks if ‘fun-raising’ could be the key to boosting your fundraising and shares some fantastic interactive campaigns from both the charity and the corporate sectors.
The best developments of 2010.
In her fourth post for SOFII, Lucy reflects on the coolest developments of 2010: apps, interactions and gaming and their impact on the fundraising sector. Could you use them in your next campaign?
Augmented reality: the latest craze to hit the world of flashmobs.
In our third post from the world of innophoria, Lucy tells us about the latest craze to hit the fundraising sector, augmented reality. Take a look to find out exactly what it is, where it’s being used and how it can help to improve your fundraising.
My new obsession – online gaming.
Read Lucy’s second blog post written especially for SOFII and find out exactly what she’s been up to this month and how it can have a positive impact on your fundraising.
Introducing Lucy Innophoria
Read Lucy Innophoria’s first column for SOFII to find out who she is, what she does and how her ideas can improve your fundraising.



