The focus in this section is on practical ‘How to’ lists. Here the worlds leading fundraisers share the distilled wisdom of their experience in digestible bite-sized nuggets that you can use immediately.
One of the best tips to find your inner writer is to steal one. So says Elizabeth Loudon here. You’ll also find other ideas and advice to help you force your inner writer into the open and write great letters that your donors will keep responding to for years.
Here is some ad excellence. Two great campaigns reviewed by a master of making messages work hard off-the-page – click here for lots of great tips and copy worth copying.
‘Do you have any idea what an M-16 rifle does to a child at close range?’ When Larry Wilson had this question hurled at him, not surprisingly, he couldn’t answer. He believes fervently in the power of stories so he listened as his questioner told of his painful experiences. Click here to find out how you can tell stories that will invite your donors to become main characters in the stories themselves.
Do you sincerely want to be a consultant? Don’t know how to go about it? Sudeshna Mukherjee has spoken to several giants from the world of consultancy and gives their valuable insights here.
Five ways to ‘Harry Potterise’ your Internet and direct mail appeals…. and get donors giving when times are tough
Nicole Schmidt is convinced that we should all be copying J K Rowling by telling our stories they way she told Harry Potter’s. Ms Rowling, of course, sold millions of books and made a huge amount of money. Will we fundraisers raise millions for our causes if we adopt her techniques?
Here’s what you can learn from a seven-year-old and an 11-year-old.
Recounting a mildly bizarre but uplifting encounter that was to involve not one, but two, popular fast-food snacks, Derek Humphries reminds us of the simple but firm foundations every truly compelling fundraising should be built on.
A brilliant addition to the showcase of fine writing from acclaimed copywriter and author Indra Sinha.
In this article, creative director and copy chief of marketing and fundraising agency Grizzard, James Read, looks at some of the newest and relatively small charities that have succeeded in raising enviable amounts of awareness and money. He shares the five principles he believes characterise today’s most innovative nonprofits and how you can apply them to your organisation.
You can read principles three, four and five here.