Opinion pieces
Many of the issues that matter most to fundraisers are far from clear cut. Here, in a series of illustrated feature articles, seasoned practitioners and newcomers alongside leading figures from the world of fundraising are free to give vent to their passionately-held views and opinions. Join the big debates or study the side issues so you can work out your own view on what matters most of all to you, when you’ve had a chance, here, to listen to the arguments.
What do your supporters really think?, part 2
by Jonathon Grapsas
The second part of a three-part analysis of the benefits of annual supporter surveys.
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Three little words lost – the end of Make Poverty History.
by Ken Burnett.
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A top-secret source of fundraising ideas: swipe files revealed.
by Lisa Sargent
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Striking ideas: fake nuns, donkeys and your strategy for 2010.
by Richard C. McPherson
A new non-profit organisation starts in America about every 10 minutes, 40,000 just last year. Or maybe it was 50,000. Even the US Internal Revenue Service (IRS) isn’t exactly sure. Worthy, interesting or bizarre, they will be competing with you this year. Fortunately, they provide three valuable lessons if your organisation was started more than 10 minutes ago.
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The customers always write
by George Smith
In 1983 George Smith was a revered columnist for the UK’s highly regarded Direct Response magazine. The first of the two articles featured here appeared way back then, shortly after the movie Chariots of Fire had come out, and was written as a direct result of one dreadful client meeting.
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Why Gift Aid isn’t working
by Barry Gower
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Where technology is taking us: Lessons from the ‘new’ charities
by Richard C. McPherson
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Is this the best way to develop bequests?
by Rich Fox
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Just the facts on legacy giving
by Mal Warwick
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How, precisely, do you build a better board? Part 1.
by Ken Burnett.
Good governance seems to top every nonprofit’s agenda these days. Perhaps it’s also aided by the realisation that bad boards are still many fundraisers’ biggest bugbear.
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