Many of the issues that matter most to fundraisers are far from clear cut. Here, in a series of illustrated feature articles, seasoned practitioners and newcomers alongside leading figures from the world of fundraising are free to give vent to their passionately-held views and opinions. Join the big debates or study the side issues so you can work out your own view on what matters most of all to you, when you’ve had a chance, here, to listen to the arguments.
Managing director of SOS Children’s Villages Netherlands, Margot Ende - van den Broek shares her experiences of the changing relationship with corporate donors. Margot argues that fundraisers need to be seen as a potential business partner, sharing costs and risks and ultimately being of mutual benefit to each other. She asks whether this is how you feel about your current corporate relationships.
In this article Reinier Spruit gets serious about the importance of establishing lasting and meaningful relationships with your supporters. Reiner acknowledges that most fundraisers understand the importance of developing a long-term relationship, but questions whether we’re looking far enough into the future.
Daryl Ohrt, director of Humingo agency in the USA, shares with SOFII readers a letter he recently received. What he first mistook for just another piece of junk mail, albeit with expensive postage, turned out to be the most imaginative direct mail he’d received for a very long time.
This article by Richard McPherson, questions how well fundraisers have transferred the power of storytelling and communication to direct mail, phone calls and emails. What do you think?
Authors Steven Dodds and Claire Jones from the DMS agency argue that charities need to change their approach and transform their offerings in order to survive. Thought provoking, we think.
In this thought-provoking article, Aline Reed questions the power of big brands versus audience generated content in the world of advertising. Would you let your donors write and design your next advert?
Blackbaud’s chief scientist; Chuck Longfield, brings you six practical tips for making your data work harder and smarter. Chuck recently volunteered to be SOFII’s chief scientist too, so now, like SOFII, he can help you to improve your communications.
The final part of a three-part analysis of the benefits of annual supporter surveys.
The first part of a three-part analysis of the benefits of annual supporter surveys.