Opinion pieces
Many of the issues that matter most to fundraisers are far from clear cut. Here, in a series of illustrated feature articles, seasoned practitioners and newcomers alongside leading figures from the world of fundraising are free to give vent to their passionately-held views and opinions. Join the big debates or study the side issues so you can work out your own view on what matters most of all to you, when you’ve had a chance, here, to listen to the arguments.
Corporate fundraising is less and less about funds
by Margot Ende - van den Broek
Managing director of SOS Children’s Villages Netherlands, Margot Ende - van den Broek shares her experiences of the changing relationship with corporate donors. Margot argues that fundraisers need to be seen as a potential business partner, sharing costs and risks and ultimately being of mutual benefit to each other. She asks whether this is how you feel about your current corporate relationships.
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One-night stands ruin your fundraising
by Reinier Spruit
In this article Reinier Spruit gets serious about the importance of establishing lasting and meaningful relationships with your supporters. Reiner acknowledges that most fundraisers understand the importance of developing a long-term relationship, but questions whether we’re looking far enough into the future.
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Direct mail + spam = win for Montblanc
by Darryl Ohrt
Daryl Ohrt, director of Humingo agency in the USA, shares with SOFII readers a letter he recently received. What he first mistook for just another piece of junk mail, albeit with expensive postage, turned out to be the most imaginative direct mail he’d received for a very long time.
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Surprising fundraising insight from Albert Einstein
by Sarah Bond
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Technology and storytelling: seeking support with multiple channels.
by Richard McPherson
This article by Richard McPherson, questions how well fundraisers have transferred the power of storytelling and communication to direct mail, phone calls and emails. What do you think?
(Comments: 4)
From beggars to buskers: what can modern charities learn from street artists?
by Steven Dodds and Claire Jones
Authors Steven Dodds and Claire Jones from the DMS agency argue that charities need to change their approach and transform their offerings in order to survive. Thought provoking, we think.
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What kind of advert would your supporters make, for you?
by Aline Reed
In this thought-provoking article, Aline Reed questions the power of big brands versus audience generated content in the world of advertising. Would you let your donors write and design your next advert?
(Comments: 3)
Data is gold. But only if you can get to its real value.
by Chuck Longfield
Blackbaud’s chief scientist; Chuck Longfield, brings you six practical tips for making your data work harder and smarter. Chuck recently volunteered to be SOFII’s chief scientist too, so now, like SOFII, he can help you to improve your communications.
(Comments: 2)
What do your supporters really think?, part 3
by Jonathon Grapsas
The final part of a three-part analysis of the benefits of annual supporter surveys.
(Comments: 0)
What do your supporters really think?
by Jonathon Grapsas
The first part of a three-part analysis of the benefits of annual supporter surveys.
(Comments: 0)
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