Publications
St Michael’s Hospital Foundation 2010/11 annual report to donors
The St Michael’s Hospital Foundation view their hard-working and very appealing annual report as an opportunity to showcase the accomplishments of the past year and honour their generous donors. It shows them that their donations have been wisely spent and have made a real difference to the patients cared for at St. Michael’s.
Grassroots International 2010 annual report
Grassroots Interenational’s staff diligently take photos during field visits and now they have a wide choice of images to use in their annual report. They also use donor profiles to support their message, so GRI donors are interested and highly involved.
Dr Barnardo’s Homes: how a rooftop tour of children sleeping rough and the death of Carrots led to a powerful slogan, from 1866
The death of a lonely young boy led Dr Barnardo to declare that the children’s homes that bore his name should never, ever close their doors to any child. A great example of fine writing combined with sincerity.
The Children’s Hospital Trust operating theatre complex campaign
This is a good example of how different types of fundraising can work alongside one another to create a successful campaign with a broad appeal.
St Michael’s Hospital Foundation: a special book to thank volunteers
Fundraisers all too often take their volunteers for granted so it’s good to see an organisation setting out specifically to be brilliant at saying thank you to them. Having raised $140 million thanks to the help of volunteers it was reasonable that the people at St Michael’s should invest time and resources in saying thank you properly.
ANC – emergency pre-election fundraising, from 1992
The ANC campaign that pioneered professional political fundraising in the UK and offered the British public the chance to play an active role in getting rid of apartheid forever.The campaign raised £2 million in six months with no budget and just one paid member of staff.
Youthreach ‘If I were rain’
This book poignantly captures how children retain their intelligence and innocence despite the most trying circumstances. This book transforms lives. And raises money too.
St Michael’s Hospital Foundation: urban angel newsletter – special campaign edition
This newsletter is particularly worth studying because it’s designed to fill a special role at the end of a successful three-year capital campaign. So it’s a ‘round-up’ newsletter, with a number of important jobs to do under the general ‘stewardship’ heading.
ActionAid: transparency and readability
This exhibit shows great accountability and transparency but it’s also an object lesson in how not to communicate via the printed page.
AARP – formerly the American Association of Retired Persons: legacies booklet and newsletter
This booklet and newsletter were the centerpiece of a direct marketing legacy promotion programme. Given the huge size of the AARP membership and the substantial range of interests and abilities, Mal Warwick Associates opted to organise the multi-faceted legacy programme illustrated in these materials.
Please note: This exhibit is "under construction"
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