Italy

Pliny the Younger and the first appeal for matching funds, c. 100 AD.
About 20 years after famously witnessing the eruption of Vesuvius that engulfed Pompeii, Pliny the Younger, perhaps the most generous benefactor of the Roman era, created a matching fund to help the parents in his home town to fund their school.
Greenpeace Italia: save the Parmigiano Reggiano from OGM
This email campaign is really a call to action, good image, very few words but with very high impact. It is perhaps one of the lowest cost exhibits on SOFII - and it might just be one of the most cost effective.
UNICEF Pigotta project: adopt a doll and save a life
Another excellent idea from UNICEF that not only raises lots of money, but shows volunteers, particularly children, how important immunisation against deadly childhood illnesses is in the developing world. It also demonstrates how ‘it will never work here’ just isn’t true and that good ideas can be adapted to other cultures.



