Goodwill ambassadors have become the accepted public face of many INGOs, particularly those in the UN system. But UNHCR’s selection, recruitment and deployment of their public celebrity is a textbook example of how to do it. UNHCR has managed to engage a major celebrity with very simple means at virtually no cost.
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The great American tradition that is Girl Scout cookies is described by Ruthellen Rubin in Tossing your cookies: grassroots fundraising at its best, on SOFII.
SOFII gratefully acknowledges the generous and catalytic support of the Joffe Foundation, UK, which has made possible SOFII's growth and development to date.
'My Trust is delighted with its investment in SOFII. We are very pleased that we have been able to be of assistance in the launch of this important initiative.'
Lord Joel Joffe.
SOFII is supervised by The SOFII Foundation, a registered charity in the UK, No 1124743.
SOFII’s development director is Sue Kershaw. She can be reached at sue@sofii.org
'We love SOFII. Next year we hope to help again.'
Lynne, HMA, Vancouver.
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