France

Aide et Action press ads/thank you methodology
A simple idea for ‘start-up NGOs’ based on true donor relationship building. What’s really significant here is the way that Aide et Action’s CEO cultivated and encouraged press involvement and support, so that they were were only too willing to help with donations of free advertising space.
Handicap International: mailing from the field
This is a fine example of a proved direct mail fundraising technique, writing directly to donors from the field with urgency, passion and authenticity.



