Australia
The Royal Flying Doctor Service, Victoria: direct mail to buy a jet
This award-winning mailing certainly caught the eye of donors – donations received soared passed their target. The newsletter must have been especially good – 750 people gave again even though they hadn’t been asked.
A missão “porta-copos de cerveja” do Greenpeace
Sorria para a ousadia por trás dessa abordagem divertida, mas isso funciona? Todos nós seríamos um pouco mais bem sucedidos em captar dinheiro por campanhas ligadas com heranças se pegássemos uma folha ou duas do livro do Greenpeace?
The Salvation Army and Christopher’s letter
Stories, stories, stories they always produce great results. This one from the Salvation Army won the 2011 national fundraising campaign of the year at the 2011 Fundraising Instutute Australia Conference in Melbourne.
The Greenpeace legacy beer mat
Smile at the audacity behind this amusing approach, but did it work? Would we all be a bit more successful at raising money from legacies if we took a leaf or two out of Greenpeace’s book?
Greenpeace Australia Pacific the welcome process
Think objectively about the experience a new donor has within the first few months of joining your organisation. Greenpeace Australia Pacific has developed a new and simplified process to ensure that new donors receive clear communications that both thank and further engage them. The result is that they’re reducing the number of donors who leave within the first three months.
Amnesty International Australia: David Hicks press insert 2007
Amnesty International Australia’s campaigning on multiple fronts helped to bring home David Hicks. The clever presentation of a compelling message and the chance for involvement in a campaign that could make a real, tangible difference presented AIA with an appropriate opportunity to retest the use of loose inserts to recruit regular givers.
The Lost Dogs’ Home, Melbourne: Friend of PAWs microsite
Although in recent years the Internet has by any definition come into its own as an indispensable tool for fundraisers, most are still not adept at using the medium to acquire new donors. So the Lost Dogs’ Home’s successful experience of online acquisition should be closely watched by many.
Médecins sans Frontières: regular giving conversion pack
Without doubt all fundraisers want regular givers and lots of them. This is a great example of how to convert your existing supporters from random one-off gifts to planned regular giving, and how charities can change the giving behaviour of existing supporters
Australian Conservation Foundation: end of year appeal
By changing the way that donors were asked for support, ACF was able to triple income and response with this mailing. It is a brilliant example of a credible, compelling and engaging direct mail piece to a warm audience.
Children’s Cancer Institute of Australia: bequest conversion pack
This very detailed exhibit shows clearly how to ask donors and potential donors for the biggest gift they’ll ever make – a legacy. The campaign achieved brilliant results and stands out in the charity sector as an example of good bequest (legacy) marketing. It showed that asking someone for a bequest doesn’t have to be daunting and risky, as long as it is done in a sensitive, respectful manner that offers an emotive and compelling case for support.
Exhibit search
