UK
Amnesty International UK: press ads that shook a nation
These ads changed the political shape of Britain, raised social consciousness generally as well as concerns for human rights in particular.We do not have all the details about this campaign but SOFII decided to showcase it because we believe that every fundraiser wherever he or she works should be familiar with these ads and what they achieved.
Farm Africa: a thank-you letter and gift
This is just a very nice thank-you letter that is easy to copy, though perhaps it would be best not to do so directly, but rather to adapt the idea behind it in a way that’s distinctive, individual and personal to your cause.
Help the Aged ‘...little piece of plastic’ direct mail acquisition pack
More than a year after this classic pack originally appeared on SOFII, its originator, Chris Stoddard, has come forward with the full story.
SOFII’s ‘Don’t be LEFT BEHIND’ campaign: ‘share your brilliance’ special appeal
Even at our most charitable, we feel this campaign really shouldn’t be necessary. But, undeniably, there’s an urgent need in our communities now and it’s not being adequately met. Are you a part of the problem, or a part of the solution?
Help the Aged ‘you have this gift’ direct mail pack
Both the text on the envelope and the incentive in this classic direct mail pack from the 1980s have been copied frequently.
RSPCA’s ‘sow tethering’ telephone campaign
Any marketing campaign that can have such an impact on members of parliament on the eve of taking their country to war has to be worth recording. This campaign is notable as one of the early UK examples of fundraisers using the telephone.
Royal National Lifeboat Institution: ‘boots’ advertisement
The shopping list is a classic fundraiser's device and this ad exploits the instrument to its full, offering the donor, in effect, the chance to kit out his or her hero.
Longstowe Church, Cambridgeshire, UK: restoration appeal
‘Recession? What recession? It all goes to show that good fundraising still works, recession or not.’ How a tiny congregation in rural England raised the huge sum needed to restore their splendid church.
ActionAid’s welcome to child sponsorship package
ActionAid’s child sponsorship programme has been running in the UK for over 35 years. In 2008, they revisited the enquirer and welcome packs with the intention of making the materials the best that could be found anywhere.
Help the Aged ‘You have this gift’ direct mail acquisition pack
Breakthrough discovery! New material is unearthed, adding new insight to one of SOFII’s ‘Best of the Best’ campaigns ‘The idea for the pack came when he was taking the opaque plastic lid off a takeaway cup of coffee on the train.’
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