UK
The battle to save the Staffordshire Hoard.
This emergency appeal captivated the imagination of the public and was so successful that it even closed a few weeks early. This will be a useful read for all fundraisers.
I CAN: the ‘adopt-a-word’ campaign
With its simple e-commerce solution, I CAN produced an appeal that is unique to their cause yet still maintains a broad appeal to a wide range of donors.
Operation Christmas Child – the shoebox appeal.
This festive exhibit is a wonderful example of how one person’s idea (and a lot of help from volunteers) can really make a difference. Operation Christmas Child has maintained constant success over the past 20 years.
La campagna da 5 miliardi e mezzo di sterline che ha cambiato per sempre la raccolta fondi in Gran Bretagna.
‘La campagna di raccolta fondi di maggior successo in assoluto”. Un commento alquanto forte ma secondo SOFII è del tutto meritato.
Christian Aid’s text for nets
This exhibit is a great example of modern fundraising. While there is a lot of talk about fundraising by text messages, rarely do we find an appeal that makes it so easy, so compelling and so tangible.
ChildLine’s Got Talent ball.
This is event fundraising at its best. Raising almost £350,000, the ChildLine ball 2010 demonstrates some excellent fundraising techniques.
Twestival - grassroots fundraising from volunteers.
Twestival is the largest grassroots social media initiative to date and has raised an outstanding $1.2 million for charities all over the world.
The Wishing Well Appeal for Great Ormond Street Children’s Hospital
It’s difficult to do justice to a capital campaign as wide, and complex. This is a condensed summary of a major capital campaign which, at the time, was the largest appeal ever mounted in the UK.
WWF Year of the Tiger – Christmas appeal 2009
This is an excellent example of how one campaign with an urgent and compelling message can be tailored and shaped to fit different types of donor.
British Red Cross: the £7.7 billion appeal that changed British fundraising forever
The Duke of Gloucester’s Red Cross and St John Appeal Fund is the largest charitable fund in the history of British fundraising, raising the equivalent of £7.7 billion. This monumental exhibit should be read by all.
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