UK
THE PLAN: the launch of child sponsorship, Spain 1937
This exhibit focuses on a documentary film made by Plan International, which shows how the idea of child sponsorship emerged and grew as a response to the dangers faced by children in the Spanish civil war, more than 70 years ago.
Friends of the Earth: carbon calculator
An enterprising and topical involvement idea, interestingly executed. FoE’s carbon footprint calculator will be irresistible for many people and is right on message for the charity. This exhibit should encourage other campaigning and social change organisations to search for similar ways of engaging supporters.
NSPCC Facebook
See how the NSPCC became the first UK charity to develop a fundraising application to run within Facebook. This exhibit shows how quickly fundraisers have to react to changing technology.
RSPB brand stretch work
Ten brilliant images designed to inspire and introduce new audiences to the work of one of Britain’s premier conservation organisations.
The Medical Foundation’s immortality auction
A durable, readily replicable fundraising idea. This concept from the Medical Foundation is not just simple it seems hard to imagine it not being a success in the right hands.
Hannah’s school cake and biscuit bake
Emboldened by the success of her first fundraising direct mail appeal, talented nine-year old fundraiser Hannah is this time raising money for her school’s funds by baking cakes.
Jeansforgenes: statues wearing jeans
This is an original and fun idea that seems great for attracting awareness and as a backdrop against which the charity can easily rasie money from an intrigued and amused public.
The GIVING WELLY Campaign
SOFII doesn’t have many rules but this exhibit nevertheless breaks a few of them, in that it focuses not on a charity/nonprofit but on a commercial sponsor. Still, it’s a colourful, creative idea very well executed and several charities benefited rather significantly from it. It strikes us as a sound win-win situation, a good example of both commerce/charity partnership and of charities working together.
ActionAid’s Christmas collection: virtual gifts that keep on giving
The concept of virtual gifts is not new. However ActionAid’s approach is noteworthy because they have elevated the process and are now offering their supporters gifts that keep on giving.
Waitrose ‘community matters’ giving initiative
We really like this. Not only is it generous, original and inventive, it also encourages local giving to lesser known causes.
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