UK
Soil Association: membership development
This instructive exhibit shows how it is possible to target different types of member by carefully segmenting donor files and structuring membership offers according to the different donor groups found on the Soil Association’s database. But you need to really understand your donors.
ISRT thank-you and welcome letter
ISRT produced a ‘welcome pack on a single page’. This low cost example of donor relationship development shows fundraising creativity at its simplest and best. Every fundraising organisation could and should aspire to have a thank-you programme and materials at least as good as this.
NSPCC’s Little Book of Change
A brilliant example of stewardship at its best, the NSPCC’s Little Book of Change is a superbly-chosen high value thank you for major donors and volunteers alike. The Little Book of Change was designed to bring to life a range of outcomes for children that had previously been presented in a statistical report. Individual stories of children and families are shown through letters, poems, stories, magazine articles and drawings. This approach could be utilised by any organisation to make its key stakeholders feel part of what the organisation is trying to achieve and to secure their help in the long-term.
University of Oxford: legacy brochure
The dream inspires. A classic legacy promotion brochure with multiple enclosures shows you how it’s done. By providing an inspiring vision in the main document as well as individualised content in the template insert, this brochure has the ability to be as broad or as narrow as required.
Great Ormond Street Hospital: legacy marketing 1856
Why is it that the giving and receipt of legacies figured strongly in Victorian literature, yet is largely absent today? The announcement in the annual report of The Hospital for Sick Children (later Great Ormond Street Hospital) appeared just four years after the hospital was founded, but it was already obvious that gifts of legacies would be very important to the health and development of the hospital.
The RNLI legacy letter
This letter raised £millions. It is a classic example of a direct appeal to supporters for information to help plan for future income. An example of a candid, plain-speaking, respectful letter to remind supporters that RNLI relies heavily on legacy income to fund their work.
Dogs Trust canine care card
This light-hearted approach from the Dogs Trust belies what is a hugely succesful and appropriate fundraising proposition. So, does humour really not work in fundraising? This exhibit suggests otherwise.
Missing People’s online annual review
How to use the Internet to brilliantly present your flagship publication. In this piece you will see reporting to donors as it should be, easily accessible, transparent, exciting, informative, using all the potential for short, high-impact and memorable messages that makes the Internet such a versatile medium for fundraisers.
ActionAid: transparency and readability
This exhibit shows great accountability and transparency but it’s also an object lesson in how not to communicate via the printed page.
THE PLAN: the launch of child sponsorship, Spain 1937
This exhibit focuses on a documentary film made by Plan International, which shows how the idea of child sponsorship emerged and grew as a response to the dangers faced by children in the Spanish civil war, more than 70 years ago.
Exhibit search
