UK
University of Leeds: direct mail cash appeal to alumni
The direct mail appeal that raised more in 12 weeks than the University had raised in their previous eight years of sending mail appeals.
University of Leeds memories appeal
This multi-channel ‘prospecting’ campaign from the University of Leeds enabled them to reach former students who had drifted away from their former university and exceeded its target by 56 per cent.
Action on Hearing Loss: put a gift in your will
Action on Hearing Loss has calculated that this legacy campaign is likely to generate around £2 million in the future.
Save the Children’s capital appeal: buy a brick
This warm appeal from Save the Children beat its target by over £150,000 and acquisition approached break-even. Clinics were built and children’s lives saved.
Parkinson’s UK: the Dave the Worm campaign
Dave the Worm (DTW) is a fun and witty character that is enabling Parkinson’s UK to compete in a crowded marketplace by presenting research to donors in an engaging way and giving them a unique opportunity to regularly support new and innovative research.
Sense’s magical Christmas: a special appeal from Teddy
This great exhibit from Sense proves that direct mail isn’t dying - it isn’t even ill. Instead it is thriving and if used properly will achieve great results for your charity.
University College London’s ‘paper head’ Christmas appeal
It’s not really surprising that University College London’s brief to bring philosopher and jurist Jeremy Bentham back to life to raise much needed funds caused Aline Reed, in her words, ‘to frown, ask “you want me to do what” and generally feel rather puzzled for a number of days.’
But not for long, after undertaking some research she and Mark Phillips came up with the brilliant idea of a ‘ransom in reverse’. Intrigued? This wonderful exhibit will reveal the great results.
Cancer Research UK’s letter from cancer
At first glance you might think, wow, this mailing from Cancer Research UK is clever and a bit different. It surely will make people angry enough so that they give money that will beat cancer: an admirable ambition. But what would you think if you have cancer?
The National Asthma Campaign: straws mailing
This revolutionary pack features an irresistible involvement device, an easily detachable plastic drinking straw that readers are invited to detach, open and breathe through for less than a minute. It is an imaginative way of involving recipients and enabling them to feel for themselves what it’s like to live with asthma.
Amnesty International: the letter in the pen pack
Now on SOFII, one of the letters that was sent with the legendary Amnesty pen pack. This moving example of fine writing was written specifically for women and sent to women only.
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