Canada
St Michael’s Hospital Foundation 2010/11 annual report to donors
The St Michael’s Hospital Foundation view their hard-working and very appealing annual report as an opportunity to showcase the accomplishments of the past year and honour their generous donors. It shows them that their donations have been wisely spent and have made a real difference to the patients cared for at St. Michael’s.
Interval House gratitude report
This great report is hot off the press, so SOFII is looking forward to hearing what the readers think about their gratitude report.
Morinville and District Hands Across the Seas (HATS) ‘delightful treasures’ event
Small local events often raise small amounts of money. But if there are hundreds nationally, or even internationally, they have the potential to raise thousands.
MSF Warehouse: virtual catalogue and mass marketing campaign
This exciting exhibit proves that digital fundraising can work…as long as it works with the core values of the charity. This is a must-read for anyone considering a digital fundraising campaign.
Kids Help Phone: buy a kid some time
This exhibit demonstrates how a simple but powerful message combined with a comprehensive integrated campaign strategy can secure real success.
Ontario Nature’s ‘Ruby the hummingbird’ mailing.
This unusual example of direct mail tells a complex, moving story in an imaginative and very engaging way.
Canadian Diabetes Association: Diabetes Summer Surge Campaign
This exhibit is an excellent example of how you can maximise the potential of your existing donors in an impressively short amount of time.
St Michael’s Hospital Foundation: a special book to thank volunteers
Fundraisers all too often take their volunteers for granted so it’s good to see an organisation setting out specifically to be brilliant at saying thank you to them. Having raised $140 million thanks to the help of volunteers it was reasonable that the people at St Michael’s should invest time and resources in saying thank you properly.
CHATS Norooz letter, in Farsi
It’s an ancient truism of fundraising that if you want to communicate with donors you must speak to them in their language, not yours. Here’s a small example that paid off in practice.
St Michael’s Hospital Foundation: urban angel newsletter – special campaign edition
This newsletter is particularly worth studying because it’s designed to fill a special role at the end of a successful three-year capital campaign. So it’s a ‘round-up’ newsletter, with a number of important jobs to do under the general ‘stewardship’ heading.
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