Radio
La stazione WDCN, Nashville, USA: il “grazie” speciale a un donatore
“I test civetta” sulle risposte ai donatori da parte dei fundraisers sono di solito un’attività deprimente soprattutto perchè, ammesso che lo si faccia, di solito si risponde alla generosità e al sostegno dei donatori molto in ritardo e in modo inadeguato. Ma ogni tanto un fundraiser davvero unico se ne esce fuori con una risposta così originale che davvero solleva il morale. Eccone uno.
The Children’s Hospital Trust careometer viral campaign.
This exhibit shows how important it is to raise awareness of your cause and encourage people to care before you ask them for time or money.
UNHCR’s goodwill ambassador
Goodwill ambassadors have become the accepted public face of many INGOs, particularly those in the UN system. But UNHCR’s selection, recruitment and deployment of their public celebrity is a textbook example of how to do it. UNHCR has managed to engage a major celebrity with very simple means at virtually no cost.
Station WDCN, Nashville, USA: special ‘thank you’ to a donor
A fundraiser really listening to her donor, thinking on her feet and responding in an entirely appropriate and personal manner with a communication that any donor would be delighted to receive.
The Medical Foundation’s immortality auction
A durable, readily replicable fundraising idea. This concept from the Medical Foundation is not just simple it seems hard to imagine it not being a success in the right hands.
The Foundation for Childbirth with Dignity: 'you have a right to ask’ campaign
This brave, important campaign broke new ground in public education in Poland and raised money too.
RSPCA New South Wales: project Guardian Angel
This is a charming appeal with wonderful photography and a great one-off proposition. Milo (that’s him opposite) could have been adopted several times over just by the SOFII office alone!
Dobrota Foundation: ‘everyone can be a philanthropist’ campaign
This massively ambitious multi-media campaign generated results that speak for themselves. It shows what can be achieved with vision and commitment, even in an emerging market.
Casa Speranti Edelweiss campaign
Public fundraising is an increasingly important but still emerging activity in Romania. Here Casa Speranti correctly identified the power of linking their fundraising initiatives to the church.
Rex Dog Shelter: ‘A pet is not a toy’ campaign
This is a ‘percentage’ campaign, one of Hungary’s first multi-media campaigns aimed at getting the public to sign over their one per cent entitlement. Many organisations have now successfully followed the Rex Foundation’s lead, with good results.
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