Telephone
This is the description of the telephone category for exhibits

Send a Cow: thank-you drive
The team at Send a Cow are passionate about saying thank you to their supporters.
Operation Smile special ‘thank-a-thon’
Operation Smile used the thank-a-thon as a unique opportunity for conversations with our most loyal donors and to reconnect our staff to the organisation through the stories.
Wood Green Animal Shelters: Hungry Mouths SMS Christmas campaign
The fundraising team at Wood Green Animal Shelters decided to be brave and try something new in their Christmas campaign – and it paid off. Their successful SMS campaign resulted in new donors and new gifts.
How modern technology can be used to fundraise: Tap-n-Give.
This simple yet innovative exhibit shows how a new iPhone app is raising awareness and increasing donations. Will you try it out?
Thunderbird School of Global Management: a 24-hour telethon to save their famous tower
There’s not much that’s new in alumni fundraising nor in running a ‘phoneathon’, but a 24-hour telephonic marathon so that you can call all your alumni wherever in the world they might be, that’s an idea well worth trying.
RSPCA’s ‘sow tethering’ telephone campaign
Any marketing campaign that can have such an impact on members of parliament on the eve of taking their country to war has to be worth recording. This campaign is notable as one of the early UK examples of fundraisers using the telephone.
ANC – emergency pre-election fundraising, from 1992
The ANC campaign that pioneered professional political fundraising in the UK and offered the British public the chance to play an active role in getting rid of apartheid forever.The campaign raised £2 million in six months with no budget and just one paid member of staff.
Greenpeace Australia Pacific the welcome process
Think objectively about the experience a new donor has within the first few months of joining your organisation. Greenpeace Australia Pacific has developed a new and simplified process to ensure that new donors receive clear communications that both thank and further engage them. The result is that they’re reducing the number of donors who leave within the first three months.
The Chilean Bible Society: mobile phone texting campaign
SOFII’s first exhibit from Chile. This is a very clever use of text messaging with an intriguing involvement device built in, in the form of a Bible knowledge quiz. Each text generates a small donation and increases the sender’s bible knowledge, which must suit the Chilean Bible Society very well.




