Intermediaries
ANC – emergency pre-election fundraising, from 1992
The ANC campaign that pioneered professional political fundraising in the UK and offered the British public the chance to play an active role in getting rid of apartheid forever.The campaign raised £2 million in six months with no budget and just one paid member of staff.
UNHCR’s goodwill ambassador
Goodwill ambassadors have become the accepted public face of many INGOs, particularly those in the UN system. But UNHCR’s selection, recruitment and deployment of their public celebrity is a textbook example of how to do it. UNHCR has managed to engage a major celebrity with very simple means at virtually no cost.
The Society for Effecting the Abolition of the Slave Trade: minute regarding the need for fundraising: from 1788
This piece offers a unique insight into how, 220 years ago, funds were raised to help fight one of the greatest social evils of all time.
In its formality, the 114-word single sentence of this solicitation has a distinctly quaint character.
ITIHAS (I Think I Have a Solution) leadership workshop
If you want to find new angles on fundraising, SOFII has long been an advocate of keeping a close eye on what’s happening in India.
Croatian Dogs appeal for new building
This campaign to build a rehabilitation centre in Zagreb raised a large amount of money at an impressively low cost to income ratio.
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