Planned gift
Associação Internacional de Pesquisa do Câncer (AICR): Livro de histórias inspiradas
Através da criação de real, pessoal e conversas cara-a-cara, AICR não só inspirou os seus apoiadores, mas também os fez sentir como se realmente fizessem a diferença.
O apelo £ 5,5 bilhões que mudou de angariação de fundos britânica para sempre.
"O apelo de captação de recursos de maior sucesso na história britanica". Bem como levantar este montante extraordinária, mas também abriu caminho para muitas das técnicas de captação de recursos que ainda hoje são utilizadas.
LA Gay and Lesbian Center – legacy leadership campaign.
The centre created an exceptional legacy programme, combining the best of direct mail and telephone marketing with sensitive cultivation and stewardship techniques.
La campagna da 5 miliardi e mezzo di sterline che ha cambiato per sempre la raccolta fondi in Gran Bretagna.
‘La campagna di raccolta fondi di maggior successo in assoluto”. Un commento alquanto forte ma secondo SOFII è del tutto meritato.
The Wishing Well Appeal for Great Ormond Street Children’s Hospital
It’s difficult to do justice to a capital campaign as wide, and complex. This is a condensed summary of a major capital campaign which, at the time, was the largest appeal ever mounted in the UK.
British Red Cross: the £5.5 billion appeal that changed British fundraising forever
The Duke of Gloucester’s Red Cross and St John Appeal Fund is the largest charitable fund in the history of British fundraising, raising the equivalent of £5.5 billion. This monumental exhibit should be read by all.
ActionAid’s welcome to child sponsorship package
ActionAid’s child sponsorship programme has been running in the UK for over 35 years. In 2008, they revisited the enquirer and welcome packs with the intention of making the materials the best that could be found anywhere.
Greenpeace Australia Pacific the welcome process
Think objectively about the experience a new donor has within the first few months of joining your organisation. Greenpeace Australia Pacific has developed a new and simplified process to ensure that new donors receive clear communications that both thank and further engage them. The result is that they’re reducing the number of donors who leave within the first three months.
Islamic Aid: fundraising strategy
Islamic Aid is an impressive charity that has grown dramatically in the space of just eight years from scratch to raise an income now approaching £12 million. This is the story of how a charity has managed to raise millions, beyond its expectations, through the careful targeting of its audience, by keeping good records of all its donors and ensuring that every donation is maximised through Gift Aid.
Greenpeace UK’s cycle of renewal and reactivation mailings: the inertia mailing
The last in this series of renewal and reactivation appeals is the cleverest, we feel. It introduces supporters who have resisted all the other requests in the cycle to the concept of a new and very dangerous threat to the already threatened environment: the donor’s own inertia.
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