Regular gift
IL PIANO/THE PLAN: il lancio dell’adozione a distanza, Spagna 1937
Non esiste una proposta di raccolta fondi pubblica migliore dell’adozione a distanza, pertanto la sua storia è di grande interesse per chi vuole studiare le campagne più efficaci di fundraising.
NSPCC’s supporter magazine The Children’s Friend
With their newly adapted online supporter magazine, the NSPCC are maximising a key supporter retention mechanism and making it relevant to the lives of their supporters.
The Salvation Army: the ‘for God’s sake care, give us a pound’ campaign
In this campaign the Salvation Army revealed the urgent need of people who had fallen off the edge of society. Their shocking photographic campaign sought to jolt people into action with the hope of raising £1 million.
The Wishing Well Appeal for Great Ormond Street Children’s Hospital
It’s difficult to do justice to a capital campaign as wide, and complex. This is a condensed summary of a major capital campaign which, at the time, was the largest appeal ever mounted in the UK.
Centrepoint ‘sponsor a room’: donor acquisition by press advertising, with TV and direct mail too.
This exhibit is proof that traditional direct response fundraising can still work in the current fundraising climate. It demonstrates simple yet effective press advertising combined with a clever use of digital technology.
Canadian Diabetes Association: Diabetes Summer Surge Campaign
This exhibit is an excellent example of how you can maximise the potential of your existing donors in an impressively short amount of time.
ANC – emergency pre-election fundraising, from 1992
The ANC campaign that pioneered professional political fundraising in the UK and offered the British public the chance to play an active role in getting rid of apartheid forever.The campaign raised £2 million in six months with no budget and just one paid member of staff.
Greenpeace UK welcome materials, from 1992
This is an important record of an approach to thanking and welcoming donors from back in the days when the idea of sayinging ‘thank you’ and ‘welcome’ was quite new to most organisations and barely understood in the emerging field of donor relationship development.
McPherson Associates/ WPBT2: the ‘surprise us’ tick box
‘Like a lot of so-called best practices, many of our gift strategies date back to a day when the hot new technology was faxing and “my space” was where you parked’. What happened when McPherson Associates changed the paradigm and let the donors choose.
Greenpeace USA newsletter: the origami whale
If you want to engage your donors give them something interesting and fun to do. This is an example of transforming the humble newsletter, with new energy and purpose, to deliver a real involving experience to supporters.
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