Social change campaign
The Salvation Army: the ‘for God’s sake care, give us a pound’ campaign
In this campaign the Salvation Army revealed the urgent need of people who had fallen off the edge of society. Their shocking photographic campaign sought to jolt people into action with the hope of raising £1 million.
The history of Live Aid
It’s more than 25 years since this remarkable event, so we thought it was about time we put it on SOFII. In this exhibit we look back at how the idea was conceived and what made it one of the most significant fundraising campaigns of our time.
Twestival - grassroots fundraising from volunteers.
Twestival is the largest grassroots social media initiative to date and has raised an outstanding $1.2 million for charities all over the world.
Youth for Causes.
In this innovative exhibit, a partnership between Citigroup and YMCA Singapore demonstrates the power of youth.
The NSPCC Centenary Appeal: setting the gold standard in major campaign fundraising, from 1984.
There are few really transformational moments in fundraising history and this exhibit sets out to capture one of them. The NSPCC’s Centenary Appeal campaign in 1984 propelled fundraising practice in the UK and Europe forward in one giant leap.
Founding of the British Red Cross: a spectacular result from a letter to a national newspaper, 1870.
This is an important piece of fundraising history. It explains how one of the world’s most significant international humanitarian organisations took root in the UK. Also, it records the moment when a brief correspondence in a leading national newspaper of the day showed the British public’s extraordinary capacity to react with inspirational generosity at a time of evident need.
Riverside School: the Design for Giving contest.
An inspirational initiative from Riverside School designed to encourage India’s young people to come up with solutions to the sub-continent’s great challenges.
RSPCA’s ‘sow tethering’ telephone campaign
Any marketing campaign that can have such an impact on members of parliament on the eve of taking their country to war has to be worth recording. This campaign is notable as one of the early UK examples of fundraisers using the telephone.
ANC – emergency pre-election fundraising, from 1992
The ANC campaign that pioneered professional political fundraising in the UK and offered the British public the chance to play an active role in getting rid of apartheid forever.The campaign raised £2 million in six months with no budget and just one paid member of staff.
Akshaya Patra, India - winners of an international competition to change the world
A prize-winning initiative from India. Akshaya Patra has, quite simply, set up the world’s largest school feeding programme, providing more than one million school dinners every school day. This vast undertaking clearly has appeal to corporate donors, for it attracted the attention of American Express when they were running a competition to find projects that have real impact.
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