Volunteering
The history of Live Aid
It’s more than 25 years since this remarkable event, so we thought it was about time we put it on SOFII. In this exhibit we look back at how the idea was conceived and what made it one of the most significant fundraising campaigns of our time.
Youth for Causes.
In this innovative exhibit, a partnership between Citigroup and YMCA Singapore demonstrates the power of youth.
The NSPCC Centenary Appeal: setting the gold standard in major campaign fundraising, from 1984.
There are few really transformational moments in fundraising history and this exhibit sets out to capture one of them. The NSPCC’s Centenary Appeal campaign in 1984 propelled fundraising practice in the UK and Europe forward in one giant leap.
St Michael’s Hospital Foundation: a special book to thank volunteers
Fundraisers all too often take their volunteers for granted so it’s good to see an organisation setting out specifically to be brilliant at saying thank you to them. Having raised $140 million thanks to the help of volunteers it was reasonable that the people at St Michael’s should invest time and resources in saying thank you properly.
Founding of the British Red Cross: a spectacular result from a letter to a national newspaper, 1870.
This is an important piece of fundraising history. It explains how one of the world’s most significant international humanitarian organisations took root in the UK. Also, it records the moment when a brief correspondence in a leading national newspaper of the day showed the British public’s extraordinary capacity to react with inspirational generosity at a time of evident need.
Moses raises funds for the tabernacle – c. 1,500 BC
This is now the oldest exhibit on SOFII (and will be, until you tell us different). It’s also a surprisingly instructive fundraising case history. If you look at the detailed notes it becomes quite clear that the prophet Moses was an accomplished fundraiser who both understood his audience and appreciated the nuances of his fundraising proposition and how it would be received.
Can Too sporting events for Cure Cancer Australia
Young people raise money for a great cause while being coached by professionals in a whole variety of sporting skills.
Covenant House candlelight vigil
Fundraising is at its best when it mobilises large numbers of people to take action for a cause that will bring about change. This exhibit demonstrates how to reposition an event that is ‘tired’ and make it work on multiple levels.
Dream a Dream: Newspaper Campaign
A brilliant way of raising money without actually asking for any. It can be easily copied, as long as anyone copying can guarantee the same consistency, which is part of the campaign’s success. Dream a Dream ensures that once a commitment is made, newspapers are collected every month, even if it is just three kilos.
United Way Hungary: 'Why do I help?’ campaign
This campaign raised additional funds from corporate sponsors, increased the number of donations from employees and raised awareness of giving and volunteering.
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