Individuals
University of Leeds: direct mail cash appeal to alumni
The direct mail appeal that raised more in 12 weeks than the University had raised in their previous eight years of sending mail appeals.
St Michael’s Foundation 2011-2012 annual report: a bold vision realised
St Michael’s Hospital worked hard to create an annual report that was open, transparent and inspiring. The response they received was extremely positive and succeeded in generating an increase in revenue of over 200 per cent.
University of Leeds memories appeal
This multi-channel ‘prospecting’ campaign from the University of Leeds enabled them to reach former students who had drifted away from their former university and exceeded its target by 56 per cent.
WSPA’s ‘big bear build’ and ‘big bear rescue’ appeals
This campaign clearly showed donors that they were highly valued by WSPA and that their support was making a difference. Having been on a journey with WSPA rescuing the captive bears since 2006, the donors were able to see the influence they had made as well as the change they could make possible now.
St Michael’s Hospital Foundation’s personalised website
This detailed exhibit shows how the St Michael’s Hospital Foundation increased their online giving by 20 per cent by transforming their dated and difficult-to-use website to a user-friendly, simple, personalised medium of communication.
Save the Children’s capital appeal: buy a brick
This warm appeal from Save the Children beat its target by over £150,000 and acquisition approached break-even. Clinics were built and children’s lives saved.
Bhopal Medical Appeal: press advertisements
On one awful night in 1984 the Union Carbide factory in Bhopal, India exploded sending clouds of poisonous gas across the city that would kill tens of thousands of people and inflict misery and suffering on future generations. Thus began the Bhopali people’s search for justice and treatment, which led to the founding of the BMA, whose advertisements have become the symbols of a crime that, more than 25 years later, still inflicts unimaginable suffering and still goes unpunished. The Bhopal Medical Appeal campaigns to change this, through its fundraising.
SolarAid: ‘spread the light’ campaign
Have we all been so busy looking for ways to recruit donors that we are missing something obvious? This exhibit from a fairly new charity, SolarAid, has used the passion their donors feel for the cause to recruit their friends, neighbours and family to become donors to Solar Aid themselves.
Parkinson’s UK: the Dave the Worm campaign
Dave the Worm (DTW) is a fun and witty character that is enabling Parkinson’s UK to compete in a crowded marketplace by presenting research to donors in an engaging way and giving them a unique opportunity to regularly support new and innovative research.
University College London’s ‘paper head’ Christmas appeal
It’s not really surprising that University College London’s brief to bring philosopher and jurist Jeremy Bentham back to life to raise much needed funds caused Aline Reed, in her words, ‘to frown, ask “you want me to do what” and generally feel rather puzzled for a number of days.’
But not for long, after undertaking some research she and Mark Phillips came up with the brilliant idea of a ‘ransom in reverse’. Intrigued? This wonderful exhibit will reveal the great results.
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