Individuals
Bruce Barton’s fundraising letters for Deerfield Academy: from 1957 and 1958, letters 20 and 21
Bruce Barton’s letters are all about the donors’ achievements, so are welcome news packed with flattery and tales of selflessness and fine motives.
St Michael’s Hospital Foundation 2010/11 annual report to donors
The St Michael’s Hospital Foundation view their hard-working and very appealing annual report as an opportunity to showcase the accomplishments of the past year and honour their generous donors. It shows them that their donations have been wisely spent and have made a real difference to the patients cared for at St. Michael’s.
The Orangutan Protection Foundation’s adoption programme
A successful adoption programme is wholly reliant on a steady stream of progress updates. This is the means by which we build donor loyalty and is the key to maintaining that all-important loyalty on which charities rely and thrive.
Children’s Hospital Foundation, Washington DC, USA: send a valentine to a child in the hospital
The Children's Hospital Foundation were convinced that Valentine’s Day could have enormous potential for fundraisers. Even though the first attempts didn’t live up to expectations, they perservered until, eventually, that vision paid off.
The Royal Flying Doctor Service, Victoria: direct mail to buy a jet
This award-winning mailing certainly caught the eye of donors – donations received soared passed their target. The newsletter must have been especially good – 750 people gave again even though they hadn’t been asked.
Bruce Barton’s fundraising letters for Deerfield Academy: from 1956 and 1957, letters 18 and 19
There’s no trickery in these letters, no artifice, no phoney PSs. Just direct, honest talking put in such an endearing and charming way as to become irresistible for those recipients who share the writer’s enthusiasm for Deerfield Academy and his passionate belief that it should give the best education possible to its students.
As sacolas de plástico da WaterAid
Este é um projeto brilhante e envolvente, que ocorre por meio de mala direta. O método funciona muito bem porque, além de adequado, serve para engajar o doador.
Interval House gratitude report
This great report is hot off the press, so SOFII is looking forward to hearing what the readers think about their gratitude report.
A Mega Doação: Captação de recursos pela internet
Temos certeza de que muitos captadores de recursos vão achar que é difícil acreditar que, para alguns doadores, em particular os principais doadores, pode ser difícil encontrar uma organização de confiança, e de doadores amigáveis para dar o seu dinheiro. The Big Give é uma inovação que atende ambas às necessidades de doadores e captadores de recursos. Para instituições de caridade, o site é uma oportunidade fantástica e grátis, para mostrar seus projetos, o trabalho real e relevante que grande parte do público deixa de ver, ou perceber as necessidades financeiras.
Dr Barnardo’s Homes: quattro grandi raccolte fondi dal passato remoto
Il Dr Thomas Barnardo fu uno dei maggiori filantropi dell’era Vittoriana. Questi esempi in archivio, con il suo personalissimo stile di fare fundraising e con le sue iniziative, sono un tesoro più unico che raro per l’intero patrimonio di esperienze nel fundraising e delle sue buone prassi.
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