Seniors
A Mega Doação: Captação de recursos pela internet
Temos certeza de que muitos captadores de recursos vão achar que é difícil acreditar que, para alguns doadores, em particular os principais doadores, pode ser difícil encontrar uma organização de confiança, e de doadores amigáveis para dar o seu dinheiro. The Big Give é uma inovação que atende ambas às necessidades de doadores e captadores de recursos. Para instituições de caridade, o site é uma oportunidade fantástica e grátis, para mostrar seus projetos, o trabalho real e relevante que grande parte do público deixa de ver, ou perceber as necessidades financeiras.
L’annuncio stampa di Help the Aged ‘Dà la vista a un cieco’.
Questo annuncio stampa è un classico. Ideato dal leggendario Harold Sumption alla fine degli anni ‘70, rappresenta uno dei più diretti e irresistibili messaggi di fundraising, “Dà la vista a un cieco”. Indica subito una cifra per questo miracolo e, per la maggior parte delle persone, si tratta di una somma abbordabile, 10 sterline.
CHATS Norooz letter, in Farsi
It’s an ancient truism of fundraising that if you want to communicate with donors you must speak to them in their language, not yours. Here’s a small example that paid off in practice.
Help the Aged ‘...little piece of plastic’ direct mail acquisition pack
More than a year after this classic pack originally appeared on SOFII, its originator, Chris Stoddard, has come forward with the full story.
Help the Aged ‘You have this gift’ direct mail acquisition pack
Breakthrough discovery! New material is unearthed, adding new insight to one of SOFII’s ‘Best of the Best’ campaigns ‘The idea for the pack came when he was taking the opaque plastic lid off a takeaway cup of coffee on the train.’
Help The Aged ‘make a blind man see’ press advertisement
This ad is a classic. Created by the legendary Harold Sumption in the late 1970s, it embodies one of the most direct and hard-to-resist fundraising propositions, ‘Make a blind man see’. It is a brilliant example of fundraising communication at its best.
GiveIndia’s electronic newsletters: opening a door to effective giving in India
E-mailed newsletters are common nowadays but few have the simple directness and sheer appeal of this example from GiveIndia. GiveIndia’s October 2008 newsletter starkly presents the great social challenges that face the sub-continent, but then it succinctly encourages donors by showing them how they can get involved and make a difference.
Grannies’ Pizzas for Vishranthi Old People’s Home
How can two ladies, in their seventies, collect over 10 million rupees to build an old age home? It would be difficult for anyone to answer that question, particularly when the correct answer is – by selling pizzas. The case is an inspiration for anyone who believes in following their dreams.
The Big Give: online fundraising
We’re sure many fundraisers will find it hard to believe that for some donors, particularly major donors, it can be difficult to find a trustworthy, donor-friendly organisation to give their money to. The Big Give is an innovation that meets the needs of both donors and fundraisers. For charities, the website is a fantastic, and free, opportunity to showcase their projects, the real and relevant work that much of the public will fail to see, or realise needs funding.
Woman’s Royal Voluntary Service face-to-face postcard
This is a wonderful example of outstanding stewardship. It shows that developing a strong relationship with the donor at the earliest possible stage can significantly affect loyalty and reduce attrition in a notoriously difficult and challenging type of donor recruitment.
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