Research & policy development
A Mega Doação: Captação de recursos pela internet
Temos certeza de que muitos captadores de recursos vão achar que é difícil acreditar que, para alguns doadores, em particular os principais doadores, pode ser difícil encontrar uma organização de confiança, e de doadores amigáveis para dar o seu dinheiro. The Big Give é uma inovação que atende ambas às necessidades de doadores e captadores de recursos. Para instituições de caridade, o site é uma oportunidade fantástica e grátis, para mostrar seus projetos, o trabalho real e relevante que grande parte do público deixa de ver, ou perceber as necessidades financeiras.
The Big Give: online fundraising
We’re sure many fundraisers will find it hard to believe that for some donors, particularly major donors, it can be difficult to find a trustworthy, donor-friendly organisation to give their money to. The Big Give is an innovation that meets the needs of both donors and fundraisers. For charities, the website is a fantastic, and free, opportunity to showcase their projects, the real and relevant work that much of the public will fail to see, or realise needs funding.
Rebecca Brown and Agnes Holliday: mystery shopping tests for PBS and the Smithsonian Institution
The purpose of these tests was to find out if the generally low levels of customer service offered by fundraising organisations in the UK and Europe were matched by similar organisations in other countries. While the results were generally depressing they also produced flashes of individual brilliance and a long list of useful lessons.
ISRT thank-you and welcome letter
ISRT produced a ‘welcome pack on a single page’. This low cost example of donor relationship development shows fundraising creativity at its simplest and best. Every fundraising organisation could and should aspire to have a thank-you programme and materials at least as good as this.
The Movember moustache-growing campaign for men’s health
This fun and lively event encourages men to grow a moustache, find out more about men’s health and raise money for prostate cancer research and depression initiatives.
British Heart Foundation’s: ‘Calculate the cost of heart disease’ mailing
This is irresistible. How could any cost conscious businessman or woman resist playing with this gadget to get an idea of what heart disease is costing his or her bottom line each year?
The National Asthma Campaign: straws mailing
This revolutionary pack features an irresistible involvement device, an easily detachable plastic drinking straw that readers are invited to detach, open and breathe through for less than a minute. It is animaginative way of involving recipients and enabling them to feel for themselves what it’s like to live with asthma.
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