Political
A Mega Doação: Captação de recursos pela internet
Temos certeza de que muitos captadores de recursos vão achar que é difícil acreditar que, para alguns doadores, em particular os principais doadores, pode ser difícil encontrar uma organização de confiança, e de doadores amigáveis para dar o seu dinheiro. The Big Give é uma inovação que atende ambas às necessidades de doadores e captadores de recursos. Para instituições de caridade, o site é uma oportunidade fantástica e grátis, para mostrar seus projetos, o trabalho real e relevante que grande parte do público deixa de ver, ou perceber as necessidades financeiras.
Charter 88’s ‘buy-out’ letter
Is candour just too dangerous a commodity for charities?. This simple mailing achieved Charter 88’s best ever response in its early days.
ANC – emergency pre-election fundraising, from 1992
The ANC campaign that pioneered professional political fundraising in the UK and offered the British public the chance to play an active role in getting rid of apartheid forever.The campaign raised £2 million in six months with no budget and just one paid member of staff.
Handgun Control: acquisition pack
The handgun debate: fundraising and campaigning communications around this issue by direct mail fundraising. Designed not just to influence opinions but also to bring in fighting funds by the sackload.
International Campaign for Tibet Freedom: bracelet appeal
Practical incentives are an important part of the direct mail fundraiser’s skills and this is a particularly appealing idea.
Fund for a Free South Africa: high value mailing
Apart from its historical value this colourful, beautifully-crafted direct mail appeal package, designed to create maximum impact from a carefully targeted group.
Jesse Jackson’s bid for the White House, 1988
Twenty years before the world had ever heard of Barack Obama, the Reverend Jesse Jackson was breaking new political ground with his campaign.
Common Cause Citizen’s Committee: major donor upgrade
The letter and the rather interesting reply form get to the point, asking for money on the letter’s first page.
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