Human rights & civil liberties
A Mega Doação: Captação de recursos pela internet
Temos certeza de que muitos captadores de recursos vão achar que é difícil acreditar que, para alguns doadores, em particular os principais doadores, pode ser difícil encontrar uma organização de confiança, e de doadores amigáveis para dar o seu dinheiro. The Big Give é uma inovação que atende ambas às necessidades de doadores e captadores de recursos. Para instituições de caridade, o site é uma oportunidade fantástica e grátis, para mostrar seus projetos, o trabalho real e relevante que grande parte do público deixa de ver, ou perceber as necessidades financeiras.
The Zimbabwe Association’s emergency appeal
How chance played a large part in raising £10,000 in just one month. Lyndall ‘primed the pump’ by donating £500 of her own money.
Common Cause: the birth of modern citizen advocacy
It’s hard to believe that in 1970s America women could not get their own credit cards when they graduated from school unless their husband or father was willing to sign for it.
The Amnesty International Shame Shell campaign.
This exciting exhibit from Amnesty International UK reveals new and innovative ways to keep your donors at the heart of your next campaign.
ANC – emergency pre-election fundraising, from 1992
The ANC campaign that pioneered professional political fundraising in the UK and offered the British public the chance to play an active role in getting rid of apartheid forever.The campaign raised £2 million in six months with no budget and just one paid member of staff.
Amnesty International Australia: David Hicks press insert 2007
Amnesty International Australia’s campaigning on multiple fronts helped to bring home David Hicks. The clever presentation of a compelling message and the chance for involvement in a campaign that could make a real, tangible difference presented AIA with an appropriate opportunity to retest the use of loose inserts to recruit regular givers.
Amnesty International: throw-away insert campaign
Amnesty International’s fundraising is rarely other than enterprising, inspirational and effective and this insert doesn’t fail to live up to expectations. Here, Amnesty International used people’s contrary instincts about the medium to their benefit by creating an insert with a warning not to open it.
GiveIndia’s electronic newsletters: opening a door to effective giving in India
E-mailed newsletters are common nowadays but few have the simple directness and sheer appeal of this example from GiveIndia. GiveIndia’s October 2008 newsletter starkly presents the great social challenges that face the sub-continent, but then it succinctly encourages donors by showing them how they can get involved and make a difference.
NARAL Leadership Circle: membership renewal
The concept behind NARAL’s leadership circle is straightforward. It’s a high- value giving group and it seems to work. This renewal mailing effectively uses all the drama of a current cause along with a number of practical devices to gain and secure the donor’s attention and involvement.
UNHCR’s goodwill ambassador
Goodwill ambassadors have become the accepted public face of many INGOs, particularly those in the UN system. But UNHCR’s selection, recruitment and deployment of their public celebrity is a textbook example of how to do it. UNHCR has managed to engage a major celebrity with very simple means at virtually no cost.
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