Healthcare
St Michael’s Hospital Foundation 2010/11 annual report to donors
The St Michael’s Hospital Foundation view their hard-working and very appealing annual report as an opportunity to showcase the accomplishments of the past year and honour their generous donors. It shows them that their donations have been wisely spent and have made a real difference to the patients cared for at St. Michael’s.
Children’s Hospital Foundation, Washington DC, USA: send a valentine to a child in the hospital
The Children's Hospital Foundation were convinced that Valentine’s Day could have enormous potential for fundraisers. Even though the first attempts didn’t live up to expectations, they perservered until, eventually, that vision paid off.
The Royal Flying Doctor Service, Victoria: direct mail to buy a jet
This award-winning mailing certainly caught the eye of donors – donations received soared passed their target. The newsletter must have been especially good – 750 people gave again even though they hadn’t been asked.
Associação Internacional de Pesquisa do Câncer (AICR): Livro de histórias inspiradas
Através da criação de real, pessoal e conversas cara-a-cara, AICR não só inspirou os seus apoiadores, mas também os fez sentir como se realmente fizessem a diferença.
A Mega Doação: Captação de recursos pela internet
Temos certeza de que muitos captadores de recursos vão achar que é difícil acreditar que, para alguns doadores, em particular os principais doadores, pode ser difícil encontrar uma organização de confiança, e de doadores amigáveis para dar o seu dinheiro. The Big Give é uma inovação que atende ambas às necessidades de doadores e captadores de recursos. Para instituições de caridade, o site é uma oportunidade fantástica e grátis, para mostrar seus projetos, o trabalho real e relevante que grande parte do público deixa de ver, ou perceber as necessidades financeiras.
Southend Hospital: bosom pals appeal.
Feeing like all the fun’s gone out of your fundraising? Worried that your supporters may not be biting your arm off to undertake another gruelling run to raise money? This exhibit shows how smaller charities can inspire people to join their cause with little more than some imaginative ideas.
St Baldrick’s Foundation: shaving the way to conquer children’s cancer.
This is a wonderful example of volunteer-led fundraising that demonstrates just how successful it can be when you choose an activity that everyone can take part in.
Jersey Hospice Care: million pound lottery (MPL)
With a guaranteed income of £500,000 every year from this event alone, this is a great example of taking a successful commercial idea and making it work for your charity.
Capital Area United Way: A well-captioned photo is worth 1,000 words.
By re-designing their website and including a special online photo documentary Capital Area United Way found a way to tell their story and proved that a picture really can tell a thousand words.
The Wishing Well Appeal for Great Ormond Street Children’s Hospital
It’s difficult to do justice to a capital campaign as wide, and complex. This is a condensed summary of a major capital campaign which, at the time, was the largest appeal ever mounted in the UK.
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