Environmental/animals
The Orangutan Protection Foundation’s adoption programme
A successful adoption programme is wholly reliant on a steady stream of progress updates. This is the means by which we build donor loyalty and is the key to maintaining that all-important loyalty on which charities rely and thrive.
A Mega Doação: Captação de recursos pela internet
Temos certeza de que muitos captadores de recursos vão achar que é difícil acreditar que, para alguns doadores, em particular os principais doadores, pode ser difícil encontrar uma organização de confiança, e de doadores amigáveis para dar o seu dinheiro. The Big Give é uma inovação que atende ambas às necessidades de doadores e captadores de recursos. Para instituições de caridade, o site é uma oportunidade fantástica e grátis, para mostrar seus projetos, o trabalho real e relevante que grande parte do público deixa de ver, ou perceber as necessidades financeiras.
A missão “porta-copos de cerveja” do Greenpeace
Sorria para a ousadia por trás dessa abordagem divertida, mas isso funciona? Todos nós seríamos um pouco mais bem sucedidos em captar dinheiro por campanhas ligadas com heranças se pegássemos uma folha ou duas do livro do Greenpeace?
Greenpeace UK’s Rainbow Warrior III thank-you video
’...It was a really inspiring video and your generosity saying it was all of our ship was very moving.’
The David Suzuki Foundation’s campaign for Santa Claus
Think of everything that Santa has done for you – now is your chance to help him.
The Wildlife Conservation Society and Bronx Zoo: Adopt-a-cockroach scheme.
Taking the traditional ‘adopt an animal’ template often used by animal welfare organisations, The Wildlife Conservation Society in partnership with Bronx Zoo in New York, USA, have raised it to a whole new level.
The Greenpeace legacy beer mat
Smile at the audacity behind this amusing approach, but did it work? Would we all be a bit more successful at raising money from legacies if we took a leaf or two out of Greenpeace’s book?
Ontario Nature’s ‘Ruby the hummingbird’ mailing.
This unusual example of direct mail tells a complex, moving story in an imaginative and very engaging way.
RSPB’s letter to the future
How do you engage people in your cause, grab their attention and encourage them to stand alongside you on an issue of national importance? Not easy, we think. But here’s a brilliant example of a national conservation charity doing just that, very successfully.
RSPCA’s ‘sow tethering’ telephone campaign
Any marketing campaign that can have such an impact on members of parliament on the eve of taking their country to war has to be worth recording. This campaign is notable as one of the early UK examples of fundraisers using the telephone.
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