Disabilities
A Mega Doação: Captação de recursos pela internet
Temos certeza de que muitos captadores de recursos vão achar que é difícil acreditar que, para alguns doadores, em particular os principais doadores, pode ser difícil encontrar uma organização de confiança, e de doadores amigáveis para dar o seu dinheiro. The Big Give é uma inovação que atende ambas às necessidades de doadores e captadores de recursos. Para instituições de caridade, o site é uma oportunidade fantástica e grátis, para mostrar seus projetos, o trabalho real e relevante que grande parte do público deixa de ver, ou perceber as necessidades financeiras.
L’annuncio stampa di Help the Aged ‘Dà la vista a un cieco’.
Questo annuncio stampa è un classico. Ideato dal leggendario Harold Sumption alla fine degli anni ‘70, rappresenta uno dei più diretti e irresistibili messaggi di fundraising, “Dà la vista a un cieco”. Indica subito una cifra per questo miracolo e, per la maggior parte delle persone, si tratta di una somma abbordabile, 10 sterline.
Help the Aged ‘You have this gift’ direct mail acquisition pack
Breakthrough discovery! New material is unearthed, adding new insight to one of SOFII’s ‘Best of the Best’ campaigns ‘The idea for the pack came when he was taking the opaque plastic lid off a takeaway cup of coffee on the train.’
Help The Aged ‘make a blind man see’ press advertisement
This ad is a classic. Created by the legendary Harold Sumption in the late 1970s, it embodies one of the most direct and hard-to-resist fundraising propositions, ‘Make a blind man see’. It is a brilliant example of fundraising communication at its best.
Sense’s brilliant style for face-to-face fundraising
Imagine the dark and silent world of a deaf and blind child. That’s what Sense’s street fundraisers asked passers-by to do. Those who stopped to listen were treated to a charming, evocative story that eased them effortlessly into the charity’s case for support.
GiveIndia’s electronic newsletters: opening a door to effective giving in India
E-mailed newsletters are common nowadays but few have the simple directness and sheer appeal of this example from GiveIndia. GiveIndia’s October 2008 newsletter starkly presents the great social challenges that face the sub-continent, but then it succinctly encourages donors by showing them how they can get involved and make a difference.
Multiple Sclerosis Society, Holland: television commercial
This remarkable television commercial is so powerful it stops the viewer in his/her tracks. Yet not a word is spoken, the message is entirely conveyed in movements, gestures and looks. This a brilliant use of television, a courageous creative presentation of the personal impact of a devastating disease. It will be instructive for anyone working in a similar field and many others too.
The Big Give: online fundraising
We’re sure many fundraisers will find it hard to believe that for some donors, particularly major donors, it can be difficult to find a trustworthy, donor-friendly organisation to give their money to. The Big Give is an innovation that meets the needs of both donors and fundraisers. For charities, the website is a fantastic, and free, opportunity to showcase their projects, the real and relevant work that much of the public will fail to see, or realise needs funding.
Mencap Christmas appeal
This is a colourful, well-designed appeal that makes very good use of an attractive and appropriate involvement device to raise more money – and make donors feel good.
Botton Village: giving donors choices
Until Botton Village started offering its donors choices with the simple form shown opposite, donors everywhere were almost invariably not given any say in how they might be communicated with.
Exhibit search
