Reverse Book Club cold acquisition pack: Books change lives
Book Aid International’s latest donor acquisition mailing package, created by them with UK marketing and communications agency Catalyst.
The outer envelope, below, has the address window on the reverse side.
The letter has a half A4 reply flap attached to its right edge, see below. The pack also included a small leaflet which is not shown.
This page is part of Book Aid International's Reverse book club exhibit
These illustrations are related to the Reverse Book Club exhibit. To see the exhibit please click here