Reverse Book Club cold acquisition pack: Books change lives

Book Aid International’s latest donor acquisition mailing package, created by them with UK marketing and communications agency Catalyst.

The outer envelope, below, has the address window on the reverse side.

The letter has a half A4 reply flap attached to its right edge, see below. The pack also included a small leaflet which is not shown.

This page is part of Book Aid International's Reverse book club exhibit
 

These illustrations are related to the Reverse Book Club exhibit. To see the exhibit please click here

Thank you

SOFII gratefully acknowledges the generous and catalytic support of the Joffe Foundation, UK, which has made possible SOFII's growth and development to date.

'My Trust is delighted with its investment in SOFII. We are very pleased that we have been able to be of assistance in the launch of this important initiative.'
Lord Joel Joffe.

About SOFII

SOFII is supervised by The SOFII Foundation, a registered charity in the UK, No 1124743.

SOFII’s development director is Sue Kershaw. She can be reached at sue@sofii.org

'We love SOFII. Next year we hope to help again.' 
Lynne, HMA, Vancouver.

© The SOFII Foundation 2010. http://www.sofii.org.

 

 

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