Here, SOFII celebrates the power of the individual. Around 85 per cent of all voluntary giving comes from individuals, which makes one wonder why fundraisers spend so much effort chasing corporate donors, does it not? Individual giving itself divides into many specific areas, each of them important, direct mail, telephone, major donors, inserts, committed giving, face-to-face, electronic/new media, off-the-page, television and door-drops.
Showcases in this hall:
- Direct mail showcase
- The Jerry Huntsinger tutorials
- Major donor fundraising
- Electronic fundraising
- Telephone fundraising
- Face-to-face fundraising showcase
- Door-drops/household deliveries
- Press advertising ‘off the page’
- Inserts and bounce-backs
- Broadcast media
- Web-based fundraising
- Regular, or committed, giving
- Last chance to change the world: the legacies (bequests) showcase
Visit this hall.