SELECTED SOFII EXHIBITS

WaterAid’s plastic bag mailing

Every day in developing countries thousands of women (mainly) face the difficult task of fetching and carrying water from its source to their homes. It’s a gruelling daily duty most donors would find very hard to imagine. Could this concept be applied imaginatively to a fundraising appeal? Of course it could!


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OUR LATEST EXHIBITS

Bruce Barton’s fundraising letters for Deerfield Academy: from 1957 and 1958, letters 20 and 21

Bruce Barton’s letters are all about the donors’ achievements, so are welcome news packed with flattery and tales of selflessness and fine motives. 


Blue Cross brand refresh

This charity’s brand refresh is different from many others because it puts supporters and their deep love and concern for pets first. It’s designed to meet fundraising objectives as well as brand awareness.


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OUR LATEST ARTICLES

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Magic moments: how small beginnings inspire great causes

by Aline Reed and Ken Burnett

In this article Aline Reed and Ken Burnett describe some great founding moments – how small beginnings can inspire great causes.

Opinion pieces
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Tutorial 41 - to write a better letter, go fly a kite

by Jerry Huntsinger

Jerry says you will be more successful at writing a letter if you learn and practise a trick of professional writers – a cooling off period at specific intervals in the creative process. 

Tutorials
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Together not separate

by Charlie Hulme

 

In his latest article on storytelling, Charlie Hulme, says, ‘If you want people to donate, make sure they know that others are. Don’t ask them to join at the starting line, show them the finish line – show them the money.’

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HIGHLIGHTS
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A random sampling of the 55 showcases on sofii.org

The ‘best of the best’ showcase

Many times we’ve been asked ‘How do I find the very best of SOFII’s exhibits?’ So look no further, the best of the best are right here. This section honours fundraisers who have really made a difference by creating campaigns that have changed the way we do what we do. If you know of a fundraising promotion or campaign that really was an industry game-changer, please submit it today to be considered for a place amongst the best of the best.
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Use of data showcase

iconSorry, we currently don’t have any exhibits for this showcase but we’re working on it! Why not be the first? Send in your examples of fundraising excellence to Nathalie.


Face-to-face fundraising showcase

iconFor many organisations face-to-face or street fundraising has proved to be the most cost-effective way of recruiting large numbers of new monthly donors. But there are problems and challenges too. Many lessons have been learned around the world since face-to-face fundraising first became popular, and this showcase seeks to capture these and share them with you. Editorial for this section is currently being prepared and updated. But why not click the link and have a look anyway? Tour this showcase now.

Press advertising ‘off the page’


iconThough it has declined in importance for fundraisers in recent years there are many markets where there’s impressive potential for press advertising to make a significant comeback. This section features some of the most effective press advertising of all time, from the great Amnesty and Oxfam ads of yesteryear to today’s stunning ads for Bhopal. Tour this showcase now.

Direct mail showcase

iconDespite greatly exaggerated claims of its impending demise, direct mail remains by a long way the fundraiser’s preferred method of getting and keeping in touch with supporters, perhaps less than in the past for acquisition, but increasingly for donor relationship building and development. Tour this showcase now.

Electronic fundraising


iconAs fundraisers increasingly come to realise the potential of individual major donor fundraising, this is one of SOFII’s most visited showcases. There are some great ideas and examples here, now, and the section is growing constantly. Tour this showcase now.


Help out with SOFII

iconHelp us reach more people around the world. Become a SOFII ambassador; spread the word about SOFII in your country and help us understand what fundraising is all about where you are. This is a great volunteer opportunity if you are looking to expand their professional network.
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Combining campaigning and fundraising showcase

iconCampaigns and fundraising are often uncomfortable bedfellows. In some organisations, these two inextricably interlinked activities barely communicate with each other and when they do they often seem to be pulling in different directions. But when campaigners and fundraisers work well together the results can be extraordinary. And when donors are given the chance to be campaigners too, and vice versa, they invariably prove to be your organisation’s best supporters of all. This is where you’ll find examples of campaigners and fundraisers working well together. Tour this showcase now.

Cause-related marketing showcase

iconLink your fundraising successfully to the right product and it can raise huge sums. But how can fundraisers be sure which product is right for their cause? Here we look at some examples that worked. And hopefully, in time, a few that didn’t. SOFII is as good as you will make it. Please sumit your stories to SOFII soon. Tour this showcase now.


Best donor recruitment initiatives showcase

iconDonor recruitment is vital to any charity. Whether through direct mail, telemarketing, face-to-face fundraising or e-marketing, how do you make sure your methods have that magic that will make the donor tick… and ultimately make a donation? Take a look at these great examples to inspire you for your next big idea. Tour this showcase now.

Thank you

SOFII gratefully acknowledges the generous and catalytic support of the Joffe Foundation, UK, which has made possible SOFII's growth and development to date.

'My Trust is delighted with its investment in SOFII. We are very pleased that we have been able to be of assistance in the launch of this important initiative.'
Lord Joel Joffe.

About SOFII

SOFII is supervised by The SOFII Foundation, a registered charity in the UK, No 1124743.

SOFII’s development director is Sue Kershaw. She can be reached at sue@sofii.org

'We love SOFII. Next year we hope to help again.' 
Lynne, HMA, Vancouver.

© The SOFII Foundation 2010. http://www.sofii.org.

 

 

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