Fine writing makes the heart soar. It moves people, to applause and acclaim of course but more importantly for fundraisers and campaigners, to take action, to get involved, to give, to change the world. Fine writing is rare in fundraising but not so rare that SOFII can’t collect the best of it and display it for you here in one easy accessible place. Its purpose is to delight you and inspire you to aspire to the highest possible quality of the written word in all your output. The poet John Donne said, ‘That which is written with ease is usually read with difficulty’. The writer George Orwell said, ‘All writers are vain, selfish, and lazy, and at the very bottom of their motives there lies a mystery. Writing a book is a horrible, exhausting struggle, like a long bout of some painful illness. One would never undertake such a thing if one were not driven on by some demon whom one can neither resist or understand.’.

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This is your SOFII. Throughout SOFII on all exhibits and articles you will find encouragement and opportunities to help improve the content of SOFII, by adding an experience, airing your views and opinions, sharing your thoughts and letting us know what you like most – and least – on SOFII. Feel free to email SOFII’s project manager Carolina with any of your feedback.

Despite greatly exaggerated claims of its impending demise, direct mail remains by a long way the fundraiser’s preferred method of getting and keeping in touch with supporters, perhaps less than in the past for acquisition, but increasingly for donor relationship building and development. Tour this showcase now.

Many times we’ve been asked ‘How do I find the very best of SOFII’s exhibits?’ So look no further, the best of the best are right here. This section honours fundraisers who have really made a difference by creating campaigns that have changed the way we do what we do. If you know of a fundraising promotion or campaign that really was an industry game-changer, please submit it today to be considered for a place amongst the best of the best.
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