Giving a small, affordable amount regularly, preferably each month, is easy, cheap and so is good for the donor and for the cause as it’s much better than single gifts for donor development and retention. One-off cash donors will always need to be renewed which is expensive and inefficient. Regular committed donors stay with your cause and give and give again, thanks often to ‘the blessing of inertia’. This important showcase tells you how and shows you who is particularly good at it. Tour this showcase now.