The membership showcase
Members equal strength, power and voice, but members can also be difficult and inconvenient. Having members can give validity to your campaigns and make those in power sit up and pay attention. But members also take maintenance and can be very demanding. They can be disruptive and distracting. However, many organisations wouldn’t be without their members for the world. Membership is unlikely to be the best course for all organisations, but might it be right for you? Tour this showcase now.
Multi–media (multi-channel) campaign showcase
Not many tasks are more challenging for today’s fundraiser than mounting a campaign that has to succeed across a wide range of different media. But, increasingly, fundraising and social change campaigns are required to work in more than one medium, often in several. Truly the twenty-first century fundraiser has to be a master of communication. To get one central message across consistently and effectively deploying all of the available media demands consummate professionalism. Tour this showcase now.
New media and technology showcase
Technology isn’t just changing rapidly, it’s rocketing forward. Few areas of enterprise are more influenced by rapid technological change than fundraising. But all progress requires informed and wise management to maximise the benefits and limit the negative side effects. In this showcase we aim to analyse the main changes and highlight the best thinking around the world on what implications these will have for fundraisers and campaigners. Tour this showcase now.
It’s vitally important for fundraisers to be effective communicators and most fundraisers realise that to be any good at communication it takes two – the publisher and the reader. This section explores the highs and lows of fundraising communication. Within these pages you will find many of the most instructive and inspirational examples of how to communicate with power and passion the urgency of your cause and what a difference readers can make when they get involved. Tour this showcase now.
Event fundraising showcase
Charity events are as varied and colourful as fundraising itself. They’re only limited by the imaginations of their organisers and their capacity to make things happen against all odds. But in many markets the costs of running events are rising and competition for donors' interest and participation is fierce, not to mention competition for their funds. In this section you will find details of some of the world’s most original and effective events. Tour this showcase now.
Capital campaigns showcase
Still the staple of the North American fundraising system, capital campaigns have nevertheless lost their glitter for many fundraisers and for many major donors too. But carefully structured and well-coordinated capital campaigns can still raise substantial sums of money and deliver on donor satisfaction too. So when is it right to consider a capital campaign, and how should you go about ensuring that your campaign, when it happens, is one of those destined to succeed? Tour this showcase now.
Corporate and commercial fundraising showcase
Fundraisers are becoming increasingly professional and sophisticated when it comes to forming partnerships with commercial organisations and also when raising money from them. Corporate donors now are expressing growing interest in what fundraisers have to offer in terms of mutual benefit for their marketing objectives and as they seek to fulfil their obligations in terms of their corporate social responsibility. Is corporate fundraising all it’s cracked up to be? Are companies the best route to the many thousands of potential individual donors that they employ? If so, how should you go about fundraising from the corporate sector and where are the best opportunities? Tour this showcase now.
Combining campaigning and fundraising showcase
Campaigns and fundraising are often uncomfortable bedfellows. In some organisations, these two inextricably interlinked activities barely communicate with each other and when they do they often seem to be pulling in different directions. But when campaigners and fundraisers work well together the results can be extraordinary. And when donors are given the chance to be campaigners too, and vice versa, they invariably prove to be your organisation’s best supporters of all. This is where you’ll find examples of campaigners and fundraisers working well together. Tour this showcase now.
Social change campaigns showcase
Why are we here? To make the world a better place, of course. And we do this by campaigning in all the right ways for social change. Social change organisations don’t succeed by being reasonable, by doing things the way they’ve always been done. The first aspiration of all nonprofit organisations should be to do themselves out of business. All campaigners and fundraisers should be restless challengers of the status quo, never ever satisfied that we are doing quite enough. Why? Because we only exist to change the world. Tour this showcase now.
Cause-related marketing showcase
Link your fundraising successfully to the right product and it can raise huge sums. But how can fundraisers be sure which product is right for their cause? Here we look at some examples that worked. And hopefully, in time, a few that didn’t. SOFII is as good as you will make it. Please sumit your stories to SOFII soon. Tour this showcase now.
Foundations and trusts
More and more donors, particularly larger donors, are choosing to channel their giving through a trust, or foundation. Many of these function just like individual donors though some of the larger ones have a committee and published criteria. It pays to know and to respect these criteria. Trusts don’t like to waste time on applications for support that are outside their expressed interest areas (just like private individual donors). Tour this showcase now.
Emergency Fundraising showcase
At times of emergency, fundraisers have to move quickly, placing appeals within hours rather than the traditional days or weeks. If you are a fundraiser in an organisation where disaster response is a possible, if not a guaranteed, certainty it will pay you to develop and put in place a robust disaster response strategy. In today’s tumultuous times, this is a showcase that should not be overlooked. Tour this showcase now.
Arts and education sector showcase
This is a collection of creative approaches to fundraising in education and the arts. Successful fundraising in the arts and educations sectors is merely a matter of knowing which buttons are which and pushing only the right ones. Easier said than done, of course. We are desperately short of good material for this showcase and we know that some truly great fundraising goes on in these sectors. So please, don’t be shy. Submit your exhibit today. Tour this showcase now.
Charity brand development showcase
There are hundreds maybe thousands of definitions of the term ‘brand’, but the one SOFII likes best comes from David Ogilvy, with a little bit of adapting by SOFII. Your charity brand is the sum total of, ‘The sets of ideas, images, feelings, beliefs and values that are carried around in a person’s head.’ Find out in this showcase what the real value of a great charity brand is.Tour this showcase now.
Formats, offers, propositions and products showcase
The priority ranks as follows: audience, offer, format, creative. The format you choose for your fundraising promotion is pretty important but not as significant as a good product or proposition. A fundraising ‘product’ is a clearly defined and readily understood scheme or plan that donors can subscribe to or join. There is usually a fixed entry price or range of prices, often monthly. In return for this, donors will receive clearly described benefits, even if these are intangible or are enjoyed by a third party. Tour this showcase now.
Excellence in communications showcase
Words and pictures combined together in the right way by a talented professional. Fundraising is the inspiration business and to inspire we have to communicate very effectively. Few things matter more to fundraisers than developing competence across a range of professional communications skills. In this showcase we present some brilliant examples of fundraising and campaigning communications for you to copy and learn from. Tour this showcase now.