Fine writing makes the heart soar. It moves people, to applause and acclaim of course but more importantly for fundraisers and campaigners, to take action, to get involved, to give, to change the world. Fine writing is rare in fundraising but not so rare that SOFII can’t collect the best of it and display it for you here in one easy accessible place. Its purpose is to delight you and inspire you to aspire to the highest possible quality of the written word in all your output. The poet John Donne said, ‘That which is written with ease is usually read with difficulty’. The writer George Orwell said, ‘All writers are vain, selfish, and lazy, and at the very bottom of their motives there lies a mystery. Writing a book is a horrible, exhausting struggle, like a long bout of some painful illness. One would never undertake such a thing if one were not driven on by some demon whom one can neither resist or understand.’.
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