Fundraising is a long-term business and notions of stewardship go back centuries, to more than two thousand years ago or more. In all but the very short term, the basis of all fundraising is the strength, quality and depth of relationships that you the fundraiser will build with your donors. It stands to reason that people like doing business with people they like, that if you are nice to donors they’ll be nice back to you. So, forget any notions that fundraising is a form of selling or even marketing. In this showcase you’ll find brilliant examples of donor care and systematic donor development too. Tour this showcase now.