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Hall 2: The ‘donors first’ hall

 What would fundraising be without donors? And what would SOFII be without a special hall devoted to nurturing and developing donor relationships? Within this special space SOFII has selected and assembled a glittering array of specialist showcases in which we display a treasure trove of examples of the art and science of donor relationship development.

The welcome pack showcase

iconWelcoming donors can be a crucial stage in engaging your donor. It’s a great way to give them more knowledge about the cause and, most importantly, it’s a chance for you to find out exactly what the donor wants. This showcase, like most of SOFII, is constantly being added to and expanded but already there are a few gems waiting for you to come and take your pick. Tour this showcase now.


The thank-you showcase

iconSaying thank you… hopefully by now you’ve realised that this is one of the most valuable opportunities that a fundraiser has. Here’s where you’ll find the ‘must-see’ Lisa Sargent thank you letter clinic, plus many of the world’s best thank-you and welcome letters for you to borrow and improve. Tour this showcase now.


The stewardship showcase

iconFundraising is a long-term business and notions of stewardship go back centuries, to more than two thousand years ago or more. In all but the very short term, the basis of all fundraising is the strength, quality and depth of relationships that you the fundraiser will build with your donors. It stands to reason that people like doing business with people they like, that if you are nice to donors they’ll be nice back to you. So, forget any notions that fundraising is a form of selling or even marketing. In this showcase you’ll find brilliant examples of donor care and systematic donor development too. Tour this showcase now.


Best donor recruitment initiatives showcase

iconDonor recruitment is vital to any charity. Whether through direct mail, telemarketing, face-to-face fundraising or e-marketing, how do you make sure your methods have that magic that will make the donor tick… and ultimately make a donation? Take a look at these great examples to inspire you for your next big idea. Tour this showcase now.


Inexpensive donor involvement ideas showcase

iconInvolving donors with your fundraising is an excellent way to raise awareness and to make the donor feel like part of something special. And, more often than not, it can be an effective way to increase income. Click into this showcase to see a small selection of the variety of ways in which fundraisers have imaginatively involved their donors with their cause. Tour this showcase now.



Low-cost donor recruitment showcase

iconoFinding the required magic on a tight budget – surely an even bigger challenge! But in this showcase, we’ve found fundraisers who not only managed it, they excelled it. Tour this showcase now.



Stemming donor attrition showcase

iconEvery single fundraiser wants regular donors and lots of them. It certainly takes skill to attract donors in the first place, but it can take even more talent and expertise to ensure they remain faithful to you and your cause. In this showcase, we bring you some examples of how fundraisers have admirably converted random gift givers into steadfast supporters. Tour this showcase now.


Celebrating the donor

iconA small showcase at the moment, but we hope it will grow rapidly, because we should be celebrating those wonderful people called donors. Tour this showcase now.


Thank you

SOFII gratefully acknowledges the generous and catalytic support of the Joffe Foundation, UK, which has made possible SOFII's growth and development to date.

'My Trust is delighted with its investment in SOFII. We are very pleased that we have been able to be of assistance in the launch of this important initiative.'
Lord Joel Joffe.

About SOFII

SOFII is supervised by The SOFII Foundation, a registered charity in the UK, No 1124743.

SOFII’s development director is Sue Kershaw. She can be reached at sue@sofii.org

'We love SOFII. Next year we hope to help again.' 
Lynne, HMA, Vancouver.

© The SOFII Foundation 2010. http://www.sofii.org.

 

 

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