Broadcast media
The Dogs Trust ‘sponsor a dog’ scheme: television commercials
These television commercials are really part of the Dogs Trust sponsor a dog exhibit but they show such good use of DRTV they are worth an additional airing here. Unusually for nonprofit DRTV in the United Kingdom these ads made a profit from their first showing. Quite exceptionally, the early ads achieved a return on investment of five to one.
Multiple Sclerosis Society, Holland: television commercial
This remarkable television commercial is so powerful it stops the viewer in his/her tracks. Yet not a word is spoken, the message is entirely conveyed in movements, gestures and looks. This a brilliant use of television, a courageous creative presentation of the personal impact of a devastating disease. It will be instructive for anyone working in a similar field and many others too.
Greenpeace Sweden’s legacy commercials
Colourful cartoon characters present the threats to their environment and set up a conversation about legacies for Greenpeace in Sweden. It’s all about trying new things and taking risks, which too many organisations shy away from. Greenpeace International has developed a structure to make them possible.
PCRF: fundraising from beyond the grave
How often does a fundraising campaign bring a star back from the dead to front a campaign for the disease that killed him? This is innovative fundraising, no doubt.
The Girl Effect: starting conversations for change.
The Girl Effect organisation has admirably mastered the art of creating short and powerful videos that inspire and move both old and new supporters.
Motor Neurone Disease Association – John’s journey
This story is powerful, inspiring, direct, humbling and honest.
Arrels Fundació: cardboard hearts for the homeless
Arrels Fundació have come up with an excellent way to wear your heart on your sleeve to raise money and awareness of the growing number of homeless people in Barcelona. It is also easily copied.
Oxfam’s press ads from the 1950s and 60s
These press advertisements really did change the course of fundraising in Britain. They helped Oxfam to grow into a substantial international charity. Though they might seem crude and simplistic now, these ads very effectively alerted the post-war British public to considerable humanitarian needs abroad.
