Inserts and bounce-backs


ActionAid’s welcome to child sponsorship package

ActionAid’s child sponsorship programme has been running in the UK for over 35 years. In 2008, they revisited the enquirer and welcome packs with the intention of making the materials the best that could be found anywhere.

The RNLI ‘He’ll face…All we ask of you’ press insert

Stained with the passage of time and perhaps more than a little carelessness, the face looking out at the reader from this single sheet insert has nevertheless lost nothing of its strength and power to impress. The simple direct proposition makes this one of the classic fundraising offers of all time.

Amnesty International: throw-away insert campaign

Amnesty International’s fundraising is rarely other than enterprising, inspirational and effective and this insert doesn’t fail to live up to expectations. Here, Amnesty International used people’s contrary instincts about the medium to their benefit by creating an insert with a warning not to open it.

The ActionAid inserts with built-in reply mechanism

This promotion raised £millions and won almost every direct marketing award going. It also helped propel a new and little known organisation called ActionAid into the list of Britain's top 20 charities. Action Aid created a new format, which was then copied by dozens, perhaps hundreds of other organisations.

Soil Association: membership development

This instructive exhibit shows how it is possible to target different types of member by carefully segmenting donor files and structuring membership offers according to the different donor groups found on the Soil Association’s database. But you need to really understand your donors.

THE PLAN: the launch of child sponsorship, Spain 1937

This exhibit focuses on a documentary film made by Plan International, which shows how the idea of child sponsorship emerged and grew as a response to the dangers faced by children in the Spanish civil war, more than 70 years ago.

UNICEF’s Change for Good® campaign

For more than 15 years UNICEF has raised many, many millions for the world’s poorest children from the simple but brilliant idea of collecting travellers’ unwanted foreign coins.

The Foundation for Childbirth with Dignity: 'you have a right to ask’ campaign

This brave, important campaign broke new ground in public education in Poland and raised money too.