Goderich medical clinic campaign
A really lovely appeal, which shows that it pays to have a couple of direct mail professionals living in your town. In this case, holiday residents Mary Attfield and Steve Thomas set about organising a simple but effective local appeal to make sure local people could have access to their own doctors.View this exhibit.
Albert Street Methodist Sunday School: the foot of pennies from the 1930s
A small yet colourful part of England’s fundraising heritage had been discovered in a Methodist chapel about to be demolished. As their finder explains, these fun feet of pennies are engagement devices designed to make collecting for charity easy and so to hook neophytes into the habit of giving.View this exhibit.
St Paul’s letter to the Corinthians
This may not be the world’s earliest ever recorded mention of fundraising but it could well be the first ever example of a fundraising director exhorting his troops to achieve their targets. Or, do you know different?View this exhibit.
The battle to save the Staffordshire Hoard.
This emergency appeal captivated the imagination of the public and was so successful that it even closed a few weeks early. This will be a useful read for all fundraisers.View this exhibit.
RNLI: train one, save many campaign
A campaign from RNLI with a simple but powerful theme, message, image and call to action.View this exhibit.