Face-to-face fundraising showcase

Greenpeace International: the reinvention of face-to-face fundraising

Across the world the approach Greenpeace developed for direct dialogue changed the way fundraising organisations recruit new monthly direct debit donors. Raising millions, perhaps billions of pounds in the process.

Greenpeace India: SMS lead generation

Face-to-face fundraising everywhere faces the same problems of high cancellation rates and low retention. This innovative, adventurous approach to pre-qualifying leads for F2F is particularly interesting in that it was first developed and tested in India. The SMS lead generation campaign is a filter mechanism designed to source ‘warm prospects’.

UNICEF India: the ‘tele-facing’ campaign

This novel approach to re-qualifying potential major donors sits between telephone and face-to-face fundraising. It is an example of how telephone fundraising and face-to-face fundraising are evolving and being adapted in India to take account of the country’s large population and distinctive business culture – with quite impressive results.

Woman’s Royal Voluntary Service face-to-face postcard

This is a wonderful example of outstanding stewardship. It shows that developing a strong relationship with the donor at the earliest possible stage can significantly affect loyalty and reduce attrition in a notoriously difficult and challenging type of donor recruitment.

Sense’s brilliant style for face-to-face fundraising

Imagine the dark and silent world of a deaf and blind child. That’s what Sense’s street fundraisers asked passers-by to do. Those who stopped to listen were treated to a charming, evocative story that eased them effortlessly into the charity’s case for support.

Dream a Dream’s ‘uncrush a dream’ campaign

From India, this ‘uncrush a dream’ concept is a brilliant idea for engaging donors, whether it used when introducing and explaining a cause to passers-by in the street or as people gather at organised events.

Christian Aid’s text for nets

This exhibit is a great example of modern fundraising. While there is a lot of talk about fundraising by text messages, rarely do we find an appeal that makes it so easy, so compelling and so tangible.

The ‘yellow coins’ project: collected by children for children

‘The yellow coins’ moneybox was a success from the beginning and has become an annual event. In 2011, the project raised €2.8 million (over £2.2 million and over $3.6 million).

RNLI: train one, save many campaign

A campaign from RNLI with a simple but powerful theme, message, image and call to action.

Plan International UK’s ‘prospecting’ campaign

Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?