The lost and found showcase

The ActionAid inserts with built-in reply mechanism

This promotion raised £millions and won almost every direct marketing award going. It also helped propel a new and little known organisation called ActionAid into the list of Britain's top 20 charities. Action Aid created a new format, which was then copied by dozens, perhaps hundreds of other organisations.

Greenpeace Portugal: the unfortunate example of the reversed out coupon

A bit of a blunder here, we suspect, unless Portugese people habitually carry pens around with them that have white ink, for writing on black background.

Dogs Trust canine care card

This light-hearted approach from the Dogs Trust belies what is a hugely succesful and appropriate fundraising proposition. So, does humour really not work in fundraising? This exhibit suggests otherwise.

THE PLAN: the launch of child sponsorship, Spain 1937

This exhibit focuses on a documentary film made by Plan International, which shows how the idea of child sponsorship emerged and grew as a response to the dangers faced by children in the Spanish civil war, more than 70 years ago.

Oxfam’s press ads from the 1950s and 60s

These press advertisements really did change the course of fundraising in Britain. They helped Oxfam to grow into a substantial international charity. Though they might seem crude and simplistic now, these ads very effectively alerted the post-war British public to considerable humanitarian needs abroad.