Excellence in communications showcase
Planned Parenthood Rhode Island: donor newsletter
PPRI used an already established newsletter formula since it has proved successful at bringing in extra revenue. may not be the very best newsletter in the world but it’s certainly a very good example of how to get this important communications vehicle right.
ActionAid: transparency and readability
This exhibit shows great accountability and transparency but it’s also an object lesson in how not to communicate via the printed page.
British Heart Foundation: the poster series
A great series of posters from the British Heart Foundation with both public education and awareness messages.
Breakthrough: the ‘is this justice’ campaign
This is a brave campaign that fearlessly speaks out against social injustice in societies where such issues are rarely discussed, far less confronted.
Help The Aged ‘make a blind man see’ press advertisement
This ad is a classic. Created by the legendary Harold Sumption in the late 1970s, it embodies one of the most direct and hard-to-resist fundraising propositions, ‘Make a blind man see’. It is a brilliant example of fundraising communication at its best.
Arthritis Care: ‘people like us’ campaign
This colourful, imaginative campaign recruited new members at one third of previous costs because it’s creative, engaging and thought-provoking. It stirred people from their daily routine into doing something different.
A Dismal Swamp: an extract from Our Mutual Friend showing Charles Dickens’ view of fundraising in Victorian England
Charles Dickens’ perceptive view of fundraising from Our Mutual Friend, 1864. Download this entertaining and instructive insight into fundraising from 150 years ago.
Lake Simcoe Conservation Foundation: 2007 annual report
How do you recognise your donors, produce a key communications tool on the cheap and still manage to turn in a handy profit – all in a ‘one-person fundraising shop’?
The RNLI ‘stand behind these men’ press ad
The message is simple and direct – it tells who the RNLI is, what it does, and gets straight to the point by asking what the reader will contribute. It also uses a photograph of a crew member at the top of the page – a tradition that continues today.
RCSB Bhopal emergency appeal
Created in less than two hours, this ad went on to raise more than 20 times its total costs in just a few days, to become a classic example of disaster appeal advertising. More than £420,000 was raised and most of it directly attributable to the press advertisements.
Capital Area United Way: a well-captioned photo is worth 1,000 words.
By re-designing their website and including a special online photo documentary Capital Area United Way found a way to tell their story and proved that a picture really can tell a thousand words.
