Emergency fundraising showcase
ANC – emergency pre-election fundraising, from 1992
The ANC campaign that pioneered professional political fundraising in the UK and offered the British public the chance to play an active role in getting rid of apartheid forever.The campaign raised £2 million in six months with no budget and just one paid member of staff.
RCSB Bhopal emergency appeal
Created in less than two hours, this ad went on to raise more than 20 times its total costs in just a few days, to become a classic example of disaster appeal advertising. More than £420,000 was raised and most of it directly attributable to the press advertisements.
Giving Scotland crisis campaign
The Giving Scotland campaign was launched in the face of intense scrutiny of charities in Scotland but this courageous campaign changed everything.
The UK Disasters Emergency Committee (DEC)
The Disasters Emergency Committee (DEC) was formed in 1963 as an umbrella organisation for 13 humanitarian aid agencies. At times of overseas emergency, the DEC brings together a unique alliance of the UK’s aid, corporate, public and broadcasting sectors to rally the nation's compassion and ensure that funds raised go to those DEC agencies best placed to deliver effective and timely relief to people most in need. For information on current appeals go to the DEC website.
View this exhibit.Oxfam’s press ads from the 1950s and 60s
These press advertisements really did change the course of fundraising in Britain. They helped Oxfam to grow into a substantial international charity. Though they might seem crude and simplistic now, these ads very effectively alerted the post-war British public to considerable humanitarian needs abroad.
