Capital campaigns showcase
Moses raises funds for the tabernacle – c. 1,500 BC
This is now the oldest exhibit on SOFII (and will be, until you tell us different). It’s also a surprisingly instructive fundraising case history. If you look at the detailed notes it becomes quite clear that the prophet Moses was an accomplished fundraiser who both understood his audience and appreciated the nuances of his fundraising proposition and how it would be received.
Mith Samlanh Cambodia: the ‘buy a brick’ land campaign
Ah, that great fundraising stalwart, the brick! How a standard product and colourful involvement device saved a splendid children’s home from having to close its doors. This capital campaign encourages individual supporters to ‘buy a brick’ and help Friends International to buy its Mith Samlanh Centre, Phnom Penh.
St Michael’s Hospital Foundation: urban angel newsletter – special campaign edition
This newsletter is particularly worth studying because it’s designed to fill a special role at the end of a successful three-year capital campaign. So it’s a ‘round-up’ newsletter, with a number of important jobs to do under the general ‘stewardship’ heading.
Longstowe Church, Cambridgeshire, UK: restoration appeal
‘Recession? What recession? It all goes to show that good fundraising still works, recession or not.’ How a tiny congregation in rural England raised the huge sum needed to restore their splendid church.
Great Ormond Street Hospital: legacy marketing 1856
Why is it that the giving and receipt of legacies figured strongly in Victorian literature, yet is largely absent today? The announcement in the annual report of The Hospital for Sick Children (later Great Ormond Street Hospital) appeared just four years after the hospital was founded, but it was already obvious that gifts of legacies would be very important to the health and development of the hospital.
Los Angeles County Museum of Art: capital campaign
How direct mail and the phone together can secure massive support from lower dollar donors. By following the approach described here, nonprofit organisations that find it difficult to reach very wealthy donors can supplement their capital campaign
Kelvingrove refurbishment appeal: capital campaign
Find out how this great, superbly well planned capital campaign was executed with such great style and character that it exceeded its target by more than two times.
The NSPCC Centenary Appeal: setting the gold standard in major campaign fundraising, from 1984.
There are few really transformational moments in fundraising history and this exhibit sets out to capture one of them. The NSPCC’s Centenary Appeal campaign in 1984 propelled fundraising practice in the UK and Europe forward in one giant leap.
The first ever major donor dinner – c. 970 BC
With a clear target, a list of major prospects, an inspirational lead gift and a fantastic end result, the only thing that’s not ‘state of the art’ about this event is that it happened 3,000 years ago.
Change Heroes: a new fundraising platform
The aim of each of Change Heroes’ campaign is to bring together groups of 33+ friends to donate $3.33 a day for three months, which equals $10,000. This will enable their charity partners to build a school, library, or water project in a developing country.
Great Ormond Street Hospital Christmas mailing in 1941
What an achievement for Great Ormond Street Hospital’s fundraisers during the Second World War, someone kept their mailing for 70 years.
