Charity brand development showcase
RSPB brand stretch work
Ten brilliant images designed to inspire and introduce new audiences to the work of one of Britain’s premier conservation organisations.
RSPB’s letter to the future
How do you engage people in your cause, grab their attention and encourage them to stand alongside you on an issue of national importance? Not easy, we think. But here’s a brilliant example of a national conservation charity doing just that, very successfully.
The ‘yellow coins’ project: collected by children for children
‘The yellow coins’ moneybox was a success from the beginning and has become an annual event. In 2011, the project raised €2.8 million (over £2.2 million and over $3.6 million).
Blue Cross brand refresh
This charity’s brand refresh is different from many others because it puts supporters and their deep love and concern for pets first. It’s designed to meet fundraising objectives as well as brand awareness.
